Public Relations and Programming

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Public Relations and Programming

• LIST 1105
• November 1, 2006
• Lora Mirza and Amy Bursi

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Promotional Campaign to promote GIL Catalog at
GPC

• Library Committee appointed
• worked with Academic Affairs to determine budget
• Worked with Public Relations to plan strategy and
  prepare items
• Multiple strategies
• Table Tents beside computers
• Banners hanging near library entry or over
  circulation desk, all campuses
• Posters placed around campus
• Mousepads placed at every computer
• Letters to all faculty

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Display panels

• Large panel created for GPC college student
  recruitment used by LIST faculty at GACOMO
  (Georgia Library/media conference) exhibits
• Smaller panel with photos used at recent campus
  program promoting majors

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Posters

• Library faculty involved with Campus Symposium
• Large posters displayed around campus

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Bibliographies

• Promote Library Services

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Handouts Research Aids

• Literary Resources
• MLA Citing Electronic Resources
• History
• Internet Sources

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Signage

• Library Hours
• Smell in library from roofing repairs
• College, Campus, and Library programs

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Bookmarks

• LRC Hours, locations, phones
• Dewey or LC Classification Systems
• SGA funds supported bookmarks showing both
  classification systems

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Electronic signs

• Electronic message board outside Building B
• Plasma screens in B Building, Library, and E
  Building

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Portable display stands and bulletin boards

• Poster size
• Multiple sides
• Glass, Plexiglas, or bulletin board cork

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Exhibits

• Large and small
• Banned books display on microfilm shelves
• New hanging system in LRC
• Move vertical rods along horizontal bars
• Currently main floor Dunwoody LRC and 3rd floor
  Tutoring Labs

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Small book displays

• Plastic stands, wooden stands,
• plastic supports
• Open displays students may check out materials
• Locked cases for valuable or small items

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Landscape your library to attract students

• Give the library the Wow factor
• Display books with their covers on
• Organize around themes , subjects, authors
• Use any flat space
• Use display units, posters, and props, a stretch
  of fabric
• Source Barbara Braxton, Teacher Librarian 31.5
  42-43.

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Promotional Giveaways

• Pens
• Candy after completing surveys
• Buttons
• Bookmarks

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Programming

• Childrens Story hour
• Story hours
• Poetry readings
• Book Talks
• Author visits
• Film festivals
• Workshops
• Training

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Low-cost promotions

• Email
• Local newspapers
• Posters at shopping centers

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Communicating with the Media

• Prepare ahead of time
• Compile information in advance
• Determine best person for library marketing
• Review and update information each semester

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Review other libraries publicity

• View public access channels
• Most libraries ready to share information

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Benefits of PR and Programming

• Attracts more people to the library and to its
  programs and resources
• Can build community awareness of the library
• May lead to future speakers, book donations,
  contributions to the library

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Political benefits

• Evening program before new LRC was built
• Local politicians and homeowners invited
• Refreshments
• Helped diffuse concerns about impact of new
  building on nearby homes

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More helpful reading

• Real-Life Marketing and Promotion Strategies in
  College Libraries
• See especially Getting the Word Out by Rob
  Withers (35-45)