BT Vision

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BT Vision

• 14 July 2008

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BT is now a Communications and Entertainment
Company

• BT is now a communications and entertainment
  company offering fixed line and mobile services
  including broadband and TV
• Broadband is at the heart of BTs strategy
• 4.4 million broadband customers in the UK
• BT Total Broadband is the best performing ADSL
  broadband in the UK
• You can now take your BT Total Broadband
  experience
• outside the home with BT ToGo
• 250,000 customers have BT Vision and the
  number is growing fast
• BT Vision customers have access to the largest
  on demand service in the UK with over 5,000
  hours of content
• Source Epitiro February 2008
• Customer numbers at 15 May 2008

Communicate
Be Entertained
Devices
Manage Life
Access In Out of Home Support
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BT Vision currently delivers

• Over 5,000 hours of on demand content including
• Film
• No Country for Old Men, Cloverfield, National
  Treasure Book of Secrets, Charlie Wilson's War,
  There Will Be Blood, The Kite Runner
• TV
• Lost, Desperate Housewives, Ugly Betty, Grey's
  Anatomy, Nip/Tuck, The Sopranos, Sex and the City
• Kids
• Ben 10, Charlie and Lola, Sonic X, Fireman Sam
  and Thomas and Friends
• Music
• Leona Lewis, Madonna, Kylie, Mark Ronson, Cold
  Play, Girls Aloud and Rihanna
• Sport
• 242 Premier league games, 125 Football League
  and Carling Cup games, Classic Golf, Tennis,
  Boxing matches and documentaries
• 80 hour digital television recorder
• Over 40 Freeview digital TV channels
• Rich interactive services

And today were announcing a fantastic new
package for Sports fans
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FREE Setanta Sports and more

• BT Vision now comes with FREE Setanta Sports when
  BT Total Broadband customers sign up to a 14 per
  month package.
• New for the 08/09 season BT Vision customers will
  also have exclusive match-day access to 28 of the
  biggest games from the Scottish Premier League
  (SPL).

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With Setanta Sports you get a wide range of
premium live sports including
Live
New for 08/09
Community Shield Exclusively Live
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How much does it all cost
BT Vision now comes with FREE Setanta Sports and
exclusive access to 28 Scottish Premier League
games, available on demand on the day of the
match.
Costs of packages
Equipment costs
V-box FREE Connection Fee FREE in
August BT Home Hub FREE When you
sign up to a 14 a month package Free when
customer signs up to a 12 month contract 30
connection fee thereafter For BT Total
Broadband customers purchasing option 2 or 3
FREE
FREE
FREE
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How does this compare to our competitors?

• With BT Vision, customers can now get great TV
  for the whole family for less
• than others' entertainment packages at just 14
  per month.

Sky price will rise to 17 from 1 September
2008 One off 10 viewing card fee applies
Data from Setanta website
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How will we be marketing this?

• Outdoor
• 48 Sheet posters
• 6 Sheet posters
• Bus slides
• National Press
• Main news
• TV Listings pages
• Sports pages
• Magazines
• TV Listings Magazines
• Online advertising
• Direct Marketing