Leisure trends, patterns, implications

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Leisure trends, patterns, implications
Environmetrics Centre For Visitor
Studies LeisureScope
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How we spend our leisure time and money

• From LeisureScope 1991 to 2003
• Visitor/spectator leisure
• Social leisure
• Outdoor leisure
• Home-based leisure
• Retail-based leisure

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Visitor and spectator leisure
Movies made easy
Treading water
Leisure swapping
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Visitor and spectator leisure

• The Implications
• Can you afford to grow your market?
• Prepare to bounce back

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Social leisure
Fed and watered
Community minded
Still learning
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Social leisure

• The Implications
• Have you got your FB right?
• Tapping into goodwill

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Outdoor leisure
Sun, sand and sea
Training for the next Olympics?
Other outdoor
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Outdoor leisure

• The Implications
• The air is free

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Home-based leisure
DVDs
Losing interest in the house
Internet plateau
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Home-based leisure

• The Implications
• No place like home

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Retail-based leisure
Shop till You Drop
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Retail-based leisure

• The Implications
• Blurred line between retail and leisure
• Design, ambience, fostering recreation

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Other observations

• Fragmented leisure time
• Fragmented family group, smaller families
• Ageing population
• Technology versus traditional experience
• Bigger houses, small backyards.
• Leisure increasingly at home, but drives a need
  to get out of the house
• The crossover venue

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Other observations

• Too much choice too little time
• The market doesnt grow it is reshaped by
  competing pressures
• Leisure spend (as of income) hasnt changed
  much in last 10-15 years.
• New behaviours to meet old needs
• Travel
• Weekend away
• Discovery trips
• Bonding trips
• Australia safe
• The local market is valuable

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The Sydney Playground Summer
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The Sydney Playground Winter
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Penrith leisure catchment