Surveying the Digital Future: The Impact of the Internet

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Surveying the Digital FutureThe Impact of
the Internet

• Year Four The Emergence of Trends
• Jeffrey Cole, Ph.D.
• Director, UCLA Center for Communication Policy
• i Media
• February 9, 2004
• Bonita Springs, FL

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How would you rate your ability to use the
Internet?(Year to Year)
Q640 (P-1)
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When you are using the Internet, do you typically
do any of the following activities at the same
time?
Chart DEF156
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How much of the information on the World Wide Web
overall do you think is reliable and accurate?
(Year to Year)
Q160 (M-1)
5
Information on the Internet Is it Reliable and
Accurate? (Users Age 18 and above)
Stage 5 RELIA x Usenet (10-14-03)
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How concerned would you be about the security of
your credit card when or if you ever bought
something online?2000 vs. 2001 vs. 2002
Q830 (W-15)
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When or if you ever bought something online, how
concerned would you be about the privacy of
personal information?
Q840 (W-25)
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What would reduce your concerns about the
security of your credit card when or if you ever
bought something online? (age 18 or above with
concerns)
25
23.1
19.5
20
15
Percent of Respondents with Concerns
10
6.0
5
3.7
2.6
1.9
1.6
0
Nothing
Privacy or security
Better Tech
New
Third party
More consumer
Government
seals
laws/regulations
audit/verification
resources and edu
enforcement
Q832 (W-17)
9
Eventually I will probably make many more
purchases online
Q850C x YEAR (K-34)
10
Is the following a very/extremely important
source of information/entertainment to you?
Q530 (M-1)
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What type of connections do you have in your home
to access the Internet?
Q360 (E-1)
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How do you connect to the Internet? (Year to Year)
Q360 (P-1)
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During a typical week, about how many hours of
your leisure time, if any, do you spend with the
following activities NOT online?
Q690 (K-51)
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During a typical week, how much of your leisure
time, if any, do you spend with the following
activities online?
Q700 (K-52R)
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Average Hours per Week Spent Watching
TelevisionUsers vs. Non-Users
HTV x Usenet 7 extra questions (10-22-03)