Product

1
Product

• Developing Attractive Offerings

2
Product

• Goods
• Services
• Events
• Experiences
• Persons

• Places
• Properties
• Organizations
• Information
• Ideas

3
Museum's Offerings

• Exterior and interior architecture
• Objects, collections, exhibitions
• Interpretive materials such as labels, texts, and
  catalogues
• Museum programs such as lectures, performances,
  and social events
• Museum services, such as reception and
  orientation, food service, shopping, and seating
• Organization of the visitor's time, activity, and
  experience

4
Organizing a Visitor's Time

• Welcome
• Orientation
• Services that will facilitate the museum-going
  experience
• Keep the visitor from being bored
• Offer a friendly and comfortable setting
• Maintain a clean environment
• Watch over the visitor
• Undertake extensive research
• Be informed about a visitor's expectations,
  needs, and preferences.

5
The Museum-Going Experience Includes

• Make a decision
• Leaving home
• Driving/transport to the museum
• Parking/walking, being greeted at the entrance
• The visit itself
• Refreshment, lunch
• Souvenirs
• The return home

6
Collections and Exhibitions

• Encyclopedic collections
• Specialized collections
• Structuring exhibitions with
• themes
• contexts
• points of view

7
Remember the audience

• Exhibitions don't tell, they show
• Exhibitions are provocative, not comprehensive
• A good question is better than a declaration
• Interaction, unexpected connections, surprises,
  humor
• Match media with message

8
Exhibitions

• should not remain unchanged
• rotate exhibitions
• modify exhibitions
• refresh exhibits regularly
• plan new exhibits
• upgrade existing ones

9
Programs

• Programs
• Musical
• Theatrical
• Film
• Lectures
• Classes
• Education classes
• Workshops
• Tours

10
Events

• Events and happenings
• Social
• Recreational
• Celebratory
• Holiday and seasonal events
• Opening-night events
• Social gatherings

11
Developing New Offerings

• Upgrading existing exhibitions and programs
• New forms of exhibitions and programs

12
Services

• Orientation and way finding information
• Places to sit and relax
• Food services
• Shopping in gift shops
• Rest rooms / toilets
• Facilities to change infant's and children's
  clothes
• Water fountains
• Lost-and-found

13
Main Characteristics of Services

• Intangibility
• Inseparability
• Variability
• Perishability

14
Specific Museum Services

• Visitor orientation and information service
• Seating and relaxation spaces
• Courses and research services
• Food service

15
Purchasable Products

• Souvenirs
• Books
• Art reproductions and prints, posters
• Clothing with the museum's name or logo
• Museum pamphlets and guides
• Jewelry
• Children's games
• Art catalogues
• Rocks and minerals
• Science learning games

16
Purchasable Services

• Guided tours
• In foreign languages
• Commercial services
• Expert evidence of authorized experts
• Rental of facilities