www.adriatichome.com

1
www.adriatic-home.com Leading Croatian P to P
Holiday Rentals Pure Player Expanding into
Slovenia, and later into Montenegro and Albania

2

• How do we solve a customer problem ?
• Market size
• Demand
• Offer
• Business Model Numbers
• Competition
• Exit for Investors
• About Me
• Current Financing

Agenda
3

• Two communities
• People visiting the Adriatic coast
• Property owners
• Both communities need to be satisfied
• We are focusing on solving the property owners
  concerns
•  Maximizing property owners revenues by
  renting out
• to local and especially foreign
  tourists 

How do we solve a customer problem ?
4

• Croatia Offline Market 405 000 beds in private
  accommodation
• Croatia Online Market (estimate) 30 000 60 000
  beds in private accommodation

Market Size
The offline private accommodation rental market
is huge.
5

• Demand (tourist size)  including Europe, US but
  also Russia and China
• Croatia Number of people staying in private
  accommodation
• year 2006 2,4 millions (registered in tourist
  office)
• year 2007 2,8 millions (registered in tourist
  office)
• Croatia Offline growth 5 per year
• Croatia Online growth is much higher !!! Double
  digit if not triple digit growth
• Croatia Total number of tourists each year
• year 2006 10,4 millions
• year 2007 11,2 millions
• Slovenia 2,7 millions tourists each year growing
  by 8 (offline)
• The source www.dzs.hr

Demand
6
KG

• Satisfaction or money back guarantee
• If the advertiser has not been contacted by any
  renter during the first month of publication, we
  will refund the total amount of the chosen
  advertising package.
• Detailed description of the property
• Geolocation on an interactive map.
• Translation into 2 languages. (more languages to
  come)
• 12 photos.
• Pricing
• An ad active for a period of 12 months   600 kn
• An ad active for a period of 8 months     450 kn
  
• An ad active for a period of 4 months     250 kn
• Banners from 250 - 1000 kn/month

Offer
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• Visitors during 2008 1 million
• Total number of inquiries to all ads during
  2008 20 000
• Revenue 2008 without Slovenia 1,1 million kunas
• Recurrent revenues 45 of total
• 97 of customers are extending
• Our core business is P to P holiday rentals
  directly but we also have a partner approach
• Proposing our services to partners (indirect)
  for example real estate sites co-branding/white
  label solutions.
• 2.Helping to Sell property to local or foreign
  buyers on our own or with partners. Looking for
  partners !

Business Model Numbers
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CROATIAN REGIONAL PLAYERS ADRIAGATE /
ADRIATICA.NET/ADRIALIN.COM/ADRIATIC.HR/CROZILLA.CO
M A/ They have a BROAD Offering (HOLIDAY
RENTALS, HOTELS, REAL ESTATE, CRUISES,
OTHERS). B/ In House development of there BROAD
Offering C/ They are mainly SUMMER oriented
(BEACH and BOAT and ISLANDS aspect of
CROATIA). D/ There have a TECHNICAL
segmentation of the ADS (HOUSE, VILLAS,
APARMENT, STONE HOUSE) instead of
VACATIONS STYLE ones.
Competition
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HOMELIDAYS - HOMEAWAY/CYBERENTALS / SE
LOGER.COM (FR) / RENT.COM A/ They are focused
on HOLIDAY RENTALS. B/ They outsource there REAL
ESTATE section when they have one (LONG TERM or
BUY/SELL). C/ REAL ESTATE Players Outsource in
return their Holiday Rentals section to Pure
Players. D/ They have year long offerings
(Winter season, Eastern holidays).
Exit - INTERNATIONAL PLAYERS
10
About me - Kreo Gudelj

• experience of the Croatian E-tourism market since
  1999 own website
• Experience with tourism in Dubrovnik since 1980
• Company founded 2006 and attracted business angel
  financing in November 2007
• Founder and leads the company. Still largest
  single shareholder.

11
DS

• One of the first international business angel
  syndications
• in Croatia are backing www.adriatic-home.com
• Shareholders with extensive E-Commerce knowledge
  based in the US, France, Sweden and
  Switzerland
• The business angels backing the Company have a
  proven track record in terms of exits

Current Financing
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• Lars Lindgren, A Swedish Citizen living in France
  has done business angel investments since 1984.
• He is the Father of Business Angel Investments
  in Sweden.
• In 1985 he started the Swedish Venture Capital
  Association and was its Chairman between 1985 and
  1995.
• In 1993 he started business angel syndication
  via Foretagsbyggarna. In total the business angel
  syndication has done 31 investments. 16 exits
  were realised thereof 6 IPOs.
• On average he has had a return of about 5 times
  the amount invested and an IRR of 60.
• Lars has mainly been investing in Software,
  Telecom and Electronics and recently into
  Prowebce, Alternativa and GUST. In the last 3
  investments he has co-invested with Duan
  Stojanovic
•  
• .
•  

Current Financing
13

• Duan Stojanovic, A European with a Swedish
  passport,
• He worked for 10 years between 1995 - 2005
  within Business Development primarily in
  Financial Services, E-payments/E-Commerce (GE
  Capital and Monabanq.com) and his own ventures
  before becoming a business angel in 2005.
• He started to become a business angel in 2005
  and is today a full-time business angel with 8
  investments in 3 countries (France, Sweden and
  Croatia).
• Starting to have a solid track record as a
  business angel with 2 out 8 investments IPOed
  and one more partial exit. From his 3 exits he
  has made between 2 and 5 times money and IRRs of
  between 60 and 300. These partial exits allows
  him to reinvest into new ventures.
•  

Current Financing
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• Phil Dardier, is a Canadian Frenchman.
• He has been investing on personal basis in start
  up companies and 1st round investments since
  1993.
• He has set up a Foreign exchange trading fund in
  1994, His investments have been e-commerce based
  (VistaPrint France USA), in the Wine industry
  (Ficofi Wine asset management distribution
  e-Ficofi Listed Bordeaux Future France),
  technology (Attenda UK), as well retail
  products and more recently in Gust (Croatia) ,
  Alternativa (France) the unlisted Stock market
  place and in the Indian Ocean (in the Comoros) in
  the tourism business.
•  
• His exits have ranged from IPOs (VistaPrint on
  the Nasdaq) to buyouts e-ficofi.
•  
• Phil Dardier is by profession Equity derivatives
  specialist and was a Managing Director and headed
  sales in Europe Globally at Merrill Lynch and
  BNPParibas groups focusing on volatility and
  convertible type products for investors ranging
  from hedge Funds to Pension Funds

Current Financing
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Thank you for listening !
Thank you for listening !
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