neckermannonline

1
neckermannonline

• audit of year 2008

2
visitoranalysis
outnumbered the past year visits except the 8th
week release of the new portal started a mass
visit increase on more weeks exceeded 30.000
visits
3
visitoranalysis
visits
visitsources
4
referringpages
5
searchcountries
6
searchregions
7
searchdeparture
8
searchoffers
most viewed offers
aug-sept
Hotel Iberostar Belisaire
Aquis Sandy Beach Resort
Aparthotel Venezia
oct
Sunrise Crystal Bay
Sunrise Holidays Resort
Hotel Bayview
9
searchboard
searchstay
searchkids
searchpayment
10
bookingsoverview
bookingsweekly
average 17 bookings per week
peak 55 bookings on 13th week
11
weeklyview
bookingsincome
Total income 2007 140m Ft
Total income 2008 246m Ft
57 growth
12
weeklyview
bookingscreditcard
average 9,21
maximum 100
total 19,9m Ft
13
weeklyview
bookingsbycatalogue
14
weeklyview
bookingstopsellers
kw13-40
hun_ only one week without booking
hun_fax only one week without booking
15
websiteimprovements
launched the new design in may
old site and search logic needed to be updated
16
websiteimprovements
search logic was totally redesigned only one
term is needed to start a search exact departure
date not needed result shows best prices in the
searched term
17
websiteimprovements
changing search logic if the search contains
specified date, 2 different hit list needs to be
shown first is the exact match, the second shows
different date matches   board filter above the
hit list there is a filter about the board. When
users use this, prices need to be
updated   different region infos  portal will be
able to handle different region infos based on
saisons price explanation the hitlist now shows
the lowest price. In the next version a short
text will show number of persons, duration,
board speed improvements the new code can handle
more request per seconds and will supply much
faster response time the search engine will run
on a different Java machine than the portal fully
load-balancing support user friendly logs system
messages will be divided into more than one
files, which makes the tracking more
easier automatic test cases automatic processes
for testing the search and booking engines
18
othersites
lastminute
290 190 visits since site launch
neckermannbörze
90 400 visits since site launch
kluboázis
9057 visits since site launch missing data caused
by site recontruction