Pecan Plantation

1
Pecan Plantation

• Informational Meeting
• Thursday, January 11, 2007
• 700 p.m.

2
Agenda Ron Hamel

• I. Opening Remarks
• II. Focus Group and Market Summary
• III. Food Beverage Update
• IV. Developer Overview
• V. Short and Long Range Planning
• VI. Questions and Answers
• VII. Closing Remarks

3
Agenda Ron Hamel

• I. Opening Remarks
• II. Focus Group and Market Summary
• III. Food Beverage Update
• IV. Developer Overview
• V. Short and Long Range Planning
• VI. Questions and Answers
• VII. Closing Remarks

4
Opening Remarks Ron Hamel

• What is Long Range Planning
• Gary Guffey
• Don Crocker
• Don Cotton
• Michael Bartholomew
• Bob Osterling
• Ben Anthony

5
Long Range Planning Mission Statement

• To maintain the long term viability of Pecan
  Plantation while staying within the desires of
  the majority of members, the Long Range Planning
  Committee will develop and recommend the
  installation of revenue streams and financial
  systems to maintain and, whenever appropriate,
  acquire/replace assets/amenities of the
  association. Additionally, the LRPC will
  evaluate and if necessary recommend
  administrative and governance changes to manage
  effectively the growth and future developments of
  Pecan Plantation.

6
Opening Remarks Ron Hamel

• Why we are here
• Why focus groups
• Why outside assistance

7
Consultants Qualifications

• Experience Rick Coyne
• 585 Past Clients Throughout the World Over the
  Past 25 Years
• Over 490 Workshops and Seminars for Club
  Managers, PGA, NGCOA Nationally and
  Internationally
• Lifetime Achievement Award from BoardRoom
  Magazine in 2001
• Gary Player Black Knight Award in 2003 2005

8
Consultants Report

• Study Objectives
• Determine Market Demographics
• Market Analysis
• Unbiased Determination of Member Satisfaction
• Focus Group Sessions Pecan Plantation Residents
• Objective Delivery of Information to Property
  Owners

9
State of the Industry

• Competition for Services Provided by the Club at
  an All-Time High
• Aging Population. As Age Increases Mortality,
  Morbidity and Moving Away Become More Likely.
• Economic Conditions Affect Both Home Sales and
  Utilization
• Less Than 5 of Residents are Engaged in the
  Referral Process. Without Referrals, Sales
  Decrease Property Values Remain Static
• Leisure Time is a Commodity That Clubs Must Begin
  to Address in Order to Have Younger Families
  Spend More Time at the Club

10
State of the Industry

• Residents are Spending Less Time at the Club
  Because of Job Pressures, Family Pressures and
  Competing Interests
• Pricing is An Issue No Matter What the Location
  of the Club
• According to Surveys, 66 of Residents Join or
  Buy in a Golf Community Between the Ages of 36
  and 45, and 90 Join or Buy Before Age 50. Yet,
  the Culture in Most Clubs is Decidedly Mature.
  In Order to Attract Younger Residents, Clubs Must
  Address Family Activities.

11
Consultants Report

• Market Analysis
• The Pecan Plantation Community
• Demographic Make-Up

12
Consultants Report

• Demographic Analysis Coverage Area

13
Consultants Report

• Market Demographics

  lt25 25-34 35-44 45-54 55-64 65-74 gt75
lt15,000 0 0 0 21 0 0 1
15,000 - 24,999 1 1 0 0 10 9 27
25,000 - 34,999 0 0 0 0 6 33 38
35,000 - 49,999 0 0 27 4 40 39 64
50,000 - 74,999 0 5 36 21 107 144 155
75,000 - 99,999 2 7 16 35 84 119 67
100,000 - 149,999 1 6 103 88 168 143 4
150,000 - 199,999 0 14 21 48 13 86 3
200,000 - 249,999 1 0 0 32 42 19 4
250,000 - 499,999 0 0 0 28 30 16 1
gt500,000 0 0 0 13 7 1 1
14
Consultants Report

• Household Incomes by Age

15
Consultants Report

• Age Demographics Primary Member of HH

16
Consultants Report

• New Housing Permits

17
Consultants Report

• Age of New Buyers - Composite

18
Observation Summary

• Aging Demographic
• Continued Growth of Younger Families Will
  Mitigate Affects, to Some Degree, So Long as
  Trend Continues
• Reasonable Income Demographics
• Generally Capable of Supporting the Existing
  Facilities
• Steady New Growth Within Community

19
Focus Group Observations

• Methodology
• Intent of the Program
• Process Employed
• Five Sessions October 17th 18th
• Validity of Findings

20
How Residents View Their Community

• Family Versus Retirement
• Residents Generally Recognize and Approve of the
  Diversity of the Community
• General Agreement as a Family Community Catering
  to the Diverse Needs and Broad Range of Interests
• Great Anticipation Relative to New Community
  Centers Impact on Activities

21
What Residents Want

• Community Services
• Very Proud of EMS and Fire Services
• Enjoy Broad Range of Shops Now Available Within
  the Community
• Security Becoming an Issue
• Evening Hours Vandalism
• Patrolling Areas of Congregation

22
What Residents Want

• Food Beverage
• Seriously Critical of Food Quality, Level of
  Service and Hours
• Lack of Consistency Cited as Major Concern
• Considerable Diversity of Opinion on Ultimate
  Solution
• General Need to Educate and Improve

23
What Residents Want

• Physical Facilities
• General Observation that Existing Facilities Were
  Not Being Maintained
• Clubhouse, Marina, FB Areas Beaches
• General Consensus Nothing New Until We Get What
  We Have in Order
• Additional Golf Course Fitness Facilities

24
What Residents Want

• Activities Events
• Current Level of Events Satisfactory
• Committees Should Meet Evenings to Allow Working
  Volunteers to Get Involved
• More Geared Toward Families
• Holiday Events Fill Too Rapidly
• Community Center Viewed as Major Achievement

25
Governance

• Member Satisfaction
• Distinctive Us Vs. They Attitude
• No Voice in Decisions
• Perception of Micro-Management
• Perception of Top-Heavy Management Staff
• Consultants Observation

26
Transparency Communications

• Member Satisfaction
• Perception of Little or No Choice in Major
  Decisions
• Little or No Information
• Perception That Club is Run by Golfers Only
• Back Room Decision Making
• General Mistrust of the System

27
CMCs Conclusions

• The Pecan Plantation Community
• Diverse Cultural Setting
• Great Amenities
• Reasonably Priced
• Generally Available
• General Need to Find Common Ground
• Current Unrest Affects Value and Appeal Which
  Ultimately Hurts Everyone.

28
Michael Bartholomew
29
Pecan Plantation Michael BartholomewFB Game
Plan 2007
30
Food and Beverage Survey
31
Key Points (FB Survey)

• Food Quality
• Service Inconsistency
• Healthy options/Seafood entrees
• Reduced (Blue Plate) Price entrees
• Atmosphere needs improvement
• Hours of Operation/locations to dine too limited

32
I. 19th Hole
33
19th Hole

• Express Menu
• Pre-made Sandwiches
• Hot Dogs (turner)
• Snacks Candy, chips, etc.
• Full Menu Available (runner system)
• Beverages (AM to close)
• Bar Open (Lunch to close)
• Happy Hour
• Reduced price Hors d'oeuvres
• (½ off until 600 PM daily)
• Drink Specials (B/L/W)
• (daily 4-6 PM)

34
II. Brazos Room
35
II. Brazos Room

• Build golf cart path/staging area to rear entry
  by patio.
• Daily breakfast/lunch service (Tuesday Sunday)
• Bar Open Nightly
• Happy Hour Specials (Drinks and hors d'oeuvres
• Complimentary Hors d'oeuvres (Friday afternoon
  4-6PM)
• Saturday Golfers Breakfast Buffet
• Sunday Ala-carte breakfast (Normal
  Menu) Limited menu Sunday Afternoon
• Patio Consider climate control features to
  encourage outside dining.
• Entertainment once per month to drive ala-carte
  sales.

36
Terrace Room

• New Lunch/Dinner Menu
• Open for Lunch Tuesday Sunday - Open for Dinner
  Tuesday Saturday
• Tuesday Kids eat free (under 12) each Tuesday
  evening (60 day trial basis)
• Sunday Brunch
• Enlarge to include hot entrees, open longer hours
  (230?)
• Thursday Chefs Selection (Two Specials each
  Thursday)
• Friday (Dinner)
• Parents Night Out Complimentary child care at
  PAC. (Must stay on property, and show receipt or
  10.00 per hour per child)
• Chefs Selections (Two each Friday)
• Saturday (Dinner)
• Steak night Rotational steak preparation

37
Menu

• Menu
• Blue Plate specials
• Heart Healthy items
• More fish Seafood
• Signature Dishes Popularity profitability
• Wednesday Chicken Night (No change for now)
• Saturday Prime Rib eliminated

38
IV. To-Go Service

• Dedicated phone line and number to command
  station. (817-573-2650)
• Dedicated order taker. (Remove from front desk)
• Runner System/Checker
• Checks order actual vs. ordered.
• Runs food to curbside or 19th Hole (golfers) or
  those who want hot lunch in 19th Hole.
• Wireless system
• Golfers can call in on cell phone or consider
  order call box on 9 hole.

39
V. Menus

• Blue Plate specials
• Heart Healthy items
• More fish Seafood
• Signature Dishes Popularity profitability
• Wednesday Chicken Night (No change for now)
• Saturday Prime Rib eliminated

40
V. Menus

• Wine List
• Develop new wine list
• Large wine by the glass list (various price
  points)
• Dessert Menu
• Develop signature dessert
• Separate dessert menu
• Presented at every table

41
Property Maintenance Amenities

• Process in Place
• Staffing Levels
• Programs in Place

42
Ron Hamel
43
Ron Hamel

• Security
• What Security is Meant to Be
• Gate Project

44
Ron Hamel

• Communications
• Current Level of Communications

45
Ron Hamel

• Clubhouse Conditions
• Current Conditions and How We Got Here
• Where We Want to Go

46
Ron Hamel

• Governance
• Board Objectives
• LRPC Objectives

47
Ron Hamel

• Committees Role in the Community
• Purpose
• External Roads
• Route 167 3rd Entrance
• Marina Repairs
• Marina Committee Long Range Plans
• Short Range Plans

48
Ron Hamel

• Second Golf Course
• LENMO Agreement
• Whats Next For Long Range Planning

49
Ben Anthony

• Future Pecan Plantation Projects

50
John Shawen
Closing Remarks
51
Q A

• Question and Answers

52
Closing