Inspiring Our Community to Donate Life

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Inspiring Our Communityto Donate Life
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Donate Life Americawww.donatelife.net
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Donate Life California Registry
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Donate Life California Registrations
Total Registrations, Jul 2006-Present
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Donate Life California Registrations
Donor Designation Rate, Jul 2006-Jun 2007
DMV Launch
RoseParade
3m AdCampaign
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Designation Rate, 2Q 2007
50
30-49
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Cume28
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Donate Life AmericaMulticultural Campaigns
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Public Relations
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Bridging Lives High School Program

• 50-minute presentation
• Staff/Ambassador team
• Conducted areawide

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Donate Life Community Partnerships

• Goal Establish a donation friendly culture
  that inspires employees, members and customers
  they serve.

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Give Thanks, Give Life

• Inspiring houses of worship
• Speak to congregation
• Discuss religious views on donation
• Articles in bulletins
• Focus on holiday season
• Implementation materials posted to OneLegacy
  website

Ambassador Jackie Colleran at Sacred Heart Church
in Ventura
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Donate Life Ambassadors

• 500 volunteer donor family members, transplant
  recipients advocates

Inaugural Ambassadors Training, Feb 2003
Ambassadors from TRIO Ventura County/West Valley
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Donate Life Run/Walk

• Sixth-year fundraising event at Cal State
  Fullerton
• 2007 5,000 participants

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Donate Life Run/WalkDonor Family Participation

• Team packages w/custom T-shirts
• Circle of Life Garden

Team Christy Bueno, 177 strong
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Donate Life Rose Parade Float

• Brings inspiring donation message to Americas
  New Year Celebration
• Normalizes donation
• Engages nationaltransplant community
• Huge local, nationalmedia exposure

2007 Giving From The Heart
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L.A. Media Coverage, 2007

• 87 news stories in OneLegacy service area

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National Media Campaign

• 550 news stories in four years

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2008 Rose Parade A Celebration!
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