NORMS PINE NUTS

1
NORMS PINE NUTS

• Media and Functions
• Types of Media
• Evolution of Communication Media

2
MEDIA AND ITS FUNCTIONS

• Media any tool which extends our natural ability
  to communicate
• There are two ways that media extends
  communication
• 1. Message Production and Distribution
• 2. Information Reception, Storage, and
  Retrieval

3
MEDIA AND ITS FUNCTIONS

• Message Production and Distribution
• Production the creation of message using
  communication media
• CD or Book
• Distribution has 3 components
• 1. Transmission the movement of messages from
  point A to point B
• 2. Reproduction and Amplification duplicating,
  amplifying, or multiplying messages
• 3. Display making messages physically available
  once they arrive at their destination

4
MEDIA AND ITS FUNCTIONS

• Distribution examples
• Transmission selling a book or CD
• Reproduction and Amplification Mass production
  of a movie on DVD or VHS
• Display A television set displaying signals that
  arrive via digital cable.

5

• Reception, Storage, and Retrieval
• Example
• Through this PowerPoint you are receiving the
  information presented. You are storing this
  information by taking notes with a pencil and
  paper and by memorization. You will retrieve
  this information before the test by using your
  notes and by remembering what was said.

6
MEDIA AND ITS FUNCTIONS

• Where do these examples belong?
• Place into one of 3 categories
• Production/Distribution
• Information Reception
• Storage/Retrieval

• Examples
• DVDs
• Television
• Binoculars
• Computer Files
• Bumper Sticker
• Will
• Sonogram

7
TYPES OF MEDIA

• There are 4 types of media
• 1. Mass Media Used to transmit messages to
  large audiences.
• 2. Group and Organizational Media Used to
  extend or enhance communication processes among
  individuals within groups or organizations.
• 3. Interpersonal Media Assists exchanges
  between two or among several people.
• 4. Intrapersonal Media Expand our ability to
  produce, store, or retrieve messages that come
  from ourselves.

8
Name that Media

• Match the appropriate media with the examples
  provided.
• (A) Mass Media (C) Interpersonal Media
• (B) Group and Organizational Media (D)
  Intrapersonal Media
• ____ Newspapers ____ Paging Systems
• ____ Intercoms ____ Television
• ____ Personal Letters ____ Telephone
• ____ Books ____ Greeting Cards
• ____ Home Video ____ Mirror
• ____ Diary ____ Magazines

9
Evolution of Communication Media

• Refer to Handout
• Oldest to Newest

10
Evolution of Communication Media

• Correct List
• Symbols (20,000BCE)
• Hieroglyphics (1000 BCE)
• Paper (100 A.D.)
• Printing Press (1500 A.D.)
• Newspapers (1600 A.D.)
• Postal Service (1700 A.D.)
• Radio (1895 A.D.)
• Television (1930 A.D.)
• Satellites (1960s A.D.)
• Computers/WWW (1970s/80s)
• Do NOT memorize dates, only recognize order