Media Information Packet For

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Media Information Packet For
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Our Outstanding Audience

• Audience Age
• The median age of the Public Radio audience is
  46. Sixty-seven percent are between the ages of
  25 and 54.
• Education
• Sixty-four percent of public radio listeners have
  graduated from college 30 of all public radio
  listeners have received a post graduate degree.
• Income
• Seventy percent of public radio listeners have
  household incomes greater than
• 50,000 48 of all listeners have
  household incomes greater than 75,000.
• Twenty-nine percent have household incomes
  of 100,000 or more.
• Occupation
• Fifty-three percent of public radio listeners
  hold professional, managerial, technical or
  administrative positions.

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The Facts To Know

• Broadcast power at 100,000 watts
• Broadcasts to 13 counties throughout the
  Sandhills region
• Broadcasting around the world through streaming
  on the internet
• Largest supporter of non-profit organizations in
  the Sandhills
• A constant voice of the community . . . 24
  hours a day, 365 days a year
• WFSS is an affiliate of National Public Radio
  (NPR) with NPR news, local news, jazz, blues,
  bluegrass, world, folk and gospel

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Benefits Of Underwriting

• An effective complement to ongoing
  advertising, public relations,
• and marketing communications campaign.
• A distinctive alternative to commercial
  advertising that will enhance your corporate
  image, product positioning and public awareness.
• An association with WFSS programming
  strengthens public perception of your companys
  commitment to the community and the quality of
  its products and services.
• Seventy percent of public radios listeners
  say that a companys support of public radio has
  a positive influence on their decision to
  purchase that companys products and services.

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Frequently Asked Questions

• .What can our message say and how long can it be?
  
• Messages can be 20-30 seconds in length.
  FCC guidelines allow messages to include company
  name, a value-neutral description of products or
  services and either a web address, location or
  phone number. A WFSS representative will assist
  you in preparing your message.
• Where will our announcement air and how often?
• Messages can be scheduled during specific
  times of day, during specific programs or they
  can be rotated to reach all audiences. WFSS has
  many underwriters that air one or two
  announcements per week and others that can air
  five or more announcements per day. A WFSS
  representative will assist you in developing a
  schedule to meet your companys reach, frequency
  and awareness needs.

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More Questions.
How much does it cost? An underwriting schedule
can be designed to fit any budget .A
specialized schedule will be created that best
meets your companys criteria and budget. Rates
depend on the frequency and the time of day your
message is broadcast. Can we be billed monthly?
Yes. In fact over 95 of WFSS underwriters are
billed monthly. Other underwriters prefer to
provide advanced payment and receive a discount.
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WFSS Coverage Area
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Thank you for taking the time to consider your
support of WFSS

• For underwriting assistance contact
• WFSS 91.9 FM
• Tel [phone]

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Thank you for making 32 years of public radio
possible in our community.