Marc Gauvin

1
DRM and Author Collective Management Societies
AXMEDIS
Dec 1 2005 Florence

• Marc Gauvin
• sDae

2

• Who we are
• The problem
• Solutions
• Conclusions

3

• The Sociedad General de Autores y Editores (SGAE)
  Collective Management of Works
• Musical
• Audio Visual
• Performing Arts
• sDae as SGAEs digital arm for
• internal processes re-engineering
• promotion and distribution of content over the
  internet.
• Microgenesis S.A. sDaes main partner for content
  project and business development.

4
The Problem

• A completely new paradigm
• Economic, Social, Political Challenges
• No clear picture n sides to n issues
• Limited consumption window but exponential
  Content growth

5
The Problem

• No values for
• Total Content throughput
• with monetary tags
• without monetary price tags
• New ecosystem roles new species for
• Creators, Producers, Distributors Etc.
• CMSs need for every step of the value chain
• The who, what, where, when and how
• For all IP they represent (Work, Manifestation,
  Instance..)
• Whether or not IP is remunerated

6
Solutions

• Todays Solutions
• La Central Digital
• More about the Central Digital
• Future Solutions
• Interoperable Standards
• Distinguishing the thing from the thing

7
La Central Digital

• What does La Central Digital (LCD) do?
• For whom?
• Content owners
• For ISPs
• For Distributors and E-tailers
• LCDs Clients can

8
What the LCD does

• Archives
• Documents
• Catalogues
• Protects
• Delivers

9

• Authors
• Producers
• Public archives
• Institutions
• Etc.

10
ISPs

• Jazztel
• Wanadoo
• Ya.com
• Terra

11
Standards

• MPEG 21 provides basic technological blocks
• Digital Item Technology (Resoucre description,
  tool integration, identification etc.)
• Rights Expressions
• DI Streaming
• DI Adaptation
• DI Binarization (BIM)
• Etc.
• DMP Interoperable DRM Platform (Integration of
  Blocks)
• Content Information (DCI)
• Content Format
• Registration of DCIs
• Integration of DRM Tools
• Standard Devices

12
La Central Digital

• Get the full suite online for online Content
  commerce
• Store front
• Inventory
• Back-office
• Or just Link to Inventory and LCD back office

13
Standards

• Standard DRM Semantics and Syntax for
• Functions (i.e. what can be done with content)
• Entities
• Content
• Content Elements
• Resources
• Standard File Format
• Standard Devices

14
The Semantics of IP DMP Creation Model
In the Mind
the Mind
Work Independent Work B
Adaptation Derivative Work C of B
Adaptation Derivative Work D of B
Depends On
Depends on
Depends On
Depends On
Depends On
Manifestation (By Author of B)
Manifestation C of B (By Author of C)
Manifestation D of B (By Author of D)
uses
uses
Instance
Instance
Instance
Physical
15
DMP Value Chain
16
Multiplied by Orders of magnitude
17
DMP Interoperable DRM Platform (IDP)
DMP Device
DCI
Content RA
Register DCI

• CID

Register License
Content Creation
Work License Metadata
Make DCI/DCF
Mp3,mp4, wav
Metadata
Standard DRM Tools
18
Conclusions

• To enable the full potential of the Digital space
  we need
• Distributed and automated processing licensing
• Standard Technology and/or Devices for
  Interoperable
• Creation and packaging content
• Identification and registration of content
  packages (DMP RA)
• Identifying and registration of content
  (ISWC,ISAN etc)
• Implementation of DRM Tools
• For using and communicating content
• Without the above the only solutions available
  are those such as La Central Digital
• SGAE/sDae are developing both