Retz Small Towns Conference

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Welcome
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Photo
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Retzer Land Regionale VermarktungsGmbH.
Retzer Land GmbH
Entwicklung

• ... is an association of the communities Hardegg,
  Pulkau, Retz, Retzbach, Schrattenthal,
  Zellerndorf
• and seven partners in the fields of
• TourismHotel Althof, Tourismusverein Retz, Club
  Weinviertler Gastlichkeit, Familie Pilati
• AgricultureInitiative Weingüter Retzer Land,
  Bauernladen Retzer Land
• EconomyRetzer Wirtschaft
• Establishment 1991

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A business operation
Retzer Land GmbH
Entwicklung

• Annual budget about 350.000,-
  140.000,- of them raised by our partners
• The RETZER LAND agency is
• Contact point for people who are interested in
  and willing to implement their ideas
• Interface of different interests and
  organisations
• Creator of new projects
• 3-4 staff members
• The board of directors- consisting of 7
  representatives of the partners- forms a
  connection to the ownerships and is the
  supervision body.

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Map
region
Entwicklung
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Our aims
aims
Entwicklung

• According to the partnership agreement
• Marketing for the products of the region in the
  fields of viniculture, agriculture, culture- and
  spare time -facilities as well as development and
  implementation of concepts for an improvement of
  infrastructure.

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Main projectsover the past ten yearsRetzer
Land...
Projekte
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Kürbisfest Retzer Land
Projekte
Kürbisfest

• Venue is changed every year
• First Kürbisfest in1993 in the Hotel Althof (600
  visitors)
• Now there are about 50.000 visitors
• Extends the season (until the end of October)
• Improves our image
• Pumpkins have proved to be a good
• selling line(cookery books and other products)

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Cross-boarder network of bicycle lanesRetzer
Land Znaimerland
Projekte

• About 500km long
• Bicycle-friendly operations
• Standardised labelling
• Special paths for cyclists or roads with little
  traffic
• Information panels (memorials, Flora/Fauna and
  local history of art)

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Map
Projekte
Emblem for BICYCLE-friendly operations
Bicycle lanes with special themes
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Bauernladen Retzer Land
Projekte
Bauernladen

• Slogan Retzer Land KostBares (precious) Land
• Establishment in 1992
• 13 Members
• Products are sold by the farmers themselves

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Offerings and packages
Projekte
Angebote

• Themenorientierte Angebote
• Individualgäste und Gruppen
• Vereinheitlichung des Prospektmaterials
• Entwicklung eines Gutscheinheftes
• Verkaufskatalog Informationskatalog
• ? Steigende Buchungszahlen!

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Graphics
Projekte
Prospekte
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Retzer Land Festivals
Projekte
Feste

• 1993 Märchen(fairy tales) Mythen(myths)
  Sagen(legends) Festival (derivation of the
  Kürbisfest)
• 1995 wine, bicycle and culture
• 1998, 2001 Feuriges Land (fiery land)
• aims
• Focussing on the strengths of the region
• New target groups
• Improving the image

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Retzer Land-newspaper
Projekte
Zeitung

• 5 editions per year
• target groups Inhabitants, guests and friends of
  the region
• Empathy with the region
• Advances the regional cohesion and the
  communication
• Calendar of events in all of the 6 communities
• ?is adopted and read by the people with great
  interest

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Homepage Retzer Land
Projekte
Homepage

• Use of local, already existing TIScover-data
  bases of the communities belonging to the Retzer
  Land
• Larger target group international clientele
• Current service
• Improving the image of the region
• www.retzer-land.at

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Commercialisation of the TV-seriesJulia eine
ungewöhnliche Frau
Vermarktung Julia
Projekte

• Increasing publicity
• Strong advertising effect for the region
• Auf den Spuren von Julia eine ungewöhnliche
  Frau
• Julia-packages, Julia-brochure
• Labelling of the film locations, guided tours
• Souvenirs

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Nacht des Weines(Night of the wine)
Projekte
Nacht des Weines

• Partner Weingüter Retzer Land and Hotel
  Althof
• Closing event of the NÖ Weinherbst(Lower
  Austrian wine- autumn)
• Tasty wine good cuisine art to enjoy
• baptism of the wine
• Sold out every year
• Extends the season

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Cooperations with
Projekte
Kooperationen

• Czech Republic
• Klösterle, Lecher Festwein, Wäldar Win
• Weinviertel Tourismus, Waldviertel Tourismus,
  Thayatal, NÖ Werbung, ARGE Kamp-Thaya-March-
  Radweg, Weinviertel Management

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Number of overnight stays
Entwicklung
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Retzer Land Regionale VermarktungsGmbH.

• Althofgasse 14A-2070 Retz
• Tel [phone]
• Fax [phone]
• e-mail office_at_retzer-land.at
• www.retzer-land.at