FILMWEB.NO A Collaborate Audience Related Initiative

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FILMWEB.NO A Collaborate Audience Related
Initiative

• Amsterdam, June 23 2003
• MEDIA Salles Seminar
• Kjell A. Orseth
• Managing Director
• Filmweb AS

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Background

• Filmweb AS was established 31.07.97 as the
  Internet company of the Norwegian film and cinema
  industry
• An extensive collaborate effort (industry
  ownership)
• The company were to
• implement a film and cinema information service
• to build a service for distribution of cinema
  tickets
• to make extranet services for distribution of
  press material and for reporting purposes
• earn money on selling ads on the portal
• The base for the services was the new Internet
  technology

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Visions

• Used to be very product oriented
• To develop and maintain electronic services for
  the Norwegian film- and cinema industry, its
  audience and customers
• To create exciting and trustworthy services and
  to stimulate to increased interest in film and
  cinema
• Our new vision is more market oriented
• We are to enhance the route to the film experience

Technology
Market
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The Filmweb portal

• filmweb.no - launched the 30th of March 1998
• Film portal and film community on the internet
  for
• Cinemas Approximately 60 all major players
• Distributors of cinema film All thirteen that
  are present in Norway
• Distributors of video film SF-Video and Sandrew
  Metronome
• Film festivals Four are included
• Public bodies/organisations Norwegian Film
  Distribution Companies Organisation, FilmKino,
  Norwegian Exhibitors Managers Association, The
  Norwegian Film Institute and more
• A total of about 90 partners
• Filmweb.no is the most visited Internet portal
  within the Norwegian entertainment category
  (300.000 users pr. month)

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Target group

• Target group for the portal end consumer
• Primary target group Film interested youth 15-25
  (30) years
• Secondary target group With children
• Secondary target group The Industry
• The portal does not exclude any group

15-25
With children
The industry
Filmweb
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Norway an interesting case

• Internet
• Availability - high
• Use high
• Trust high
• Most main local markets are under-screened
• 70 of the market available for ticket sale on
  the Internet
• Industry policy no booking on the Internet
  available (according to Norwegian legislation,
  cinema owners are not obliged to refund non-used
  tickets)

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Norway an interesting case

• The cinema consumer
• 90 uses Internet, 45 daily
• 75 has an own e-mail address
• 30 gather film information on the Internet
• 25 gather program information on the Internet
• 30 buys tickets on the Internet

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How to develop a joint approachtowards the
audience?
The industry (Exhibitors Distributors)
Filmweb
Media server
Tickets
Portal
CRM
The audience
Media
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Strategy

• The audience comes to the industry instead of the
  industry running after the audience
• Joint efforts towards media to increase
  availability and coverage of film and cinema as
  entertainment
• Making a partnership with other Internet-based
  services to promote Filmweb and the cinema
  products
• Being the Gatekeeper between the Audience and the
  Industry

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Filmweb v/1.0 launched 30.03-1998
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Filmweb v/2.0 launched 15.01-2002
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Filmweb v/2.1 launched 15.05-2003
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filmweb.no page views / month
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The Filmweb Newsletter
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The Filmweb Content System

• One of our key success factors
• A collaborate solution for internet and web
  publishing (Content Engine)
• All partners have their own website but they
  share most of the content in the databases (text
  and multimedia)

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E-tickets

• Distribute tickets online for the largest cinemas
  in Norway
• Now more than 1.300 transactions daily
• So far distributed more than 1.600.000 tickets
  value of EUR 13 million
• Currently 20 of overall ticket sales for the
  largest cinemas!

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E-ticket sales in Norway
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• wap.filmweb.no launched in Nov-99
• Nice increase in use of portal, but only about
  350 tickets pr. month
• Filmweb is a member of a EU-sponsored consortium
  (Free-G) for further development of service

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Filmweb Media Server

• media.filmweb.no
• Service launched March 2000 for media and public
  relation material such as stills, ads etc.
• Established with support from the industry and
  has proven to become a popular service with more
  than 700.000 downloads per month.
• Low development cost app. EUR 90.000,- / yearly
  technical cost of maintaining EUR 45.000,-
• Increased availability of press material in
  general
• Improved service level towards cinema, media and
  PR
• Very cost effective savings of EUR 1.500 pr.
  film

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Filmweb Media Server v/2.0
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Filmweb Report Server

• rapport.filmweb.no
• A sales (MPA) reporting system sponsored by the
  Norwegian Exhibitors association and the Film
  Distribution Companies Organisation
• Goal
• Make a system where reports are generated
  directly based on electronic information from the
  cinemas ticketing systems or reporting through
  the web
• Increased availability of reports and statistics
  for the entire industry
• Service launched January 1st. 2003
• Currently 96 penetration

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Filmweb Report Server v/1.0
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Some advantages with the Filmweb-system

• Cost effective (sharing of infrastructure)
• Critical mass of know how
• Strong presence in the market
• Market power towards non-industry players (i.e.
  the media, other portals)

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The Internet

• Gives us the tool for
• Communicating with each single costumer to
  sensible price
• Building strong customer databases
• Analyzing customer behavior
• Direct marketing
• Loyalty building
• Instant shopping

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Further information

• Please contact
• Filmweb
• Kjell Arne Orseth
• E-mail kao_at_filmweb.no
• Tel [phone]