21C reading promotion Miranda McKearney, Director

1
21C reading promotion Miranda McKearney,
Director
2
What are 21c reading promotions like?

• Social/ active
• Experiential/live
• Created with young people
• Peer to peer
• Relaxed, fun
• Multi platform/ redefining reading
• Multi agency
• AND.the private experience with the book is not
  dead!

3
21c reading?

4
The Reader Developmentmovement
Baby rhyme times
Readers Days
Author Events
Websites
Reading Challenges
Promotions
Festivals
Festivals
Reading Groups
Advice and Ideas
5
Public Library borrowing trends
6
Partners views

• Victoria Barnsley CEO Harper Collins

for publishers the new activity will largely be
virtualfor libraries, theres surely an
opportunity to mirror the socialisation of
reading and writing in a bricks and mortar world
The modern library could become the physical
embodiment of this new interactivity a real
social networking site for reading.
7
21C reading promotions
80 of children feel better at reading by end of
summer
8
I was not interested in reading but the Summer
reading Challenge has made it more fun and now I
read a lot Rona (7)
9
(No Transcript)
10
Its not a space that the adults have made
its for us by us
11
(No Transcript)
12
Families and literacy
For me the sense of achievement was like having
my first child, it was as big as that! After the
first book, the second one was easier and now Im
on to reading big thick books. Completing the
Challenge gave me the confidence to go on and get
the qualifications I need I am qualifying as a
teaching assistant." - Mary Jarvis

• 81 tutors say Challenge helps students with
  Adult Literacy Core Curriculum
• 60 per cent report literacy gains

13
groupthing.org
Getting creative around reading and words online
groupthing.org allows young people freedom for
expression and creativity. There really is
something for everyone. Rachel Benson (18)
14
(No Transcript)
15
(No Transcript)
16
(No Transcript)
17
(No Transcript)
18
Dreams for the future
19
Joint work payback for schools

• Tap into local support for promoting reading
• Create improved reading environments and
  activities
• Improve the extended school offer
• Encourage more family involvement in reading
• Draw on wider evidence of young peoples reading
• Achievements
• Improve teachers book knowledge
• Contribute to local authority targets for
  achievement, positive activities, and young
  people on the path to success
• www.enjoyingreading.org.uk

20
Get involved!

• Get Year 6 pupils doing in the Y6/7 transition
  game
• If youre rebuilding your library why not make
  it a HeadSpace?
• Subscribe and get your students involved with
  groupthing

• Help schools encourage pupils and families to do
  the Summer Reading Challenge
• Get Year 6 pupils doing in the Y6/7 transition
  game
• Follow up Challenge using the post-SRC classroom
  pack
• Develop a Chatterbooks group in school

21
We all have responsibilities as parents, as
librarians, as educators, as politicians,  and as
citizens to instill in our children a love of
reading so that we can give them a chance to
fulfill their dreams Barack Obama