3rd HOLIDAY BAROMETER

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• 3rd HOLIDAY BAROMETER
• 22 May 2003

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Presentation Plan
1 - Why this study? 2 - Can we speak of a
European holidaymaker? 3 - What does the 2003
European barometer indicate? 4 - What will
the French be doing this summer? 5 -
Travel assistance, the Europeans favoured
choice
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1 Why this study?
EUROP ASSISTANCE / IFOP Survey - May 2003
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Europ Assistance a legitimate source for a
reference barometer
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Europ Assistance / IFOP Survey Methodolgy
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2 Can we speak of aEuropean holidaymaker?
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Yes, a European holidaymaker exists
Seeks rest (64)
Holidays by the sea (65)
Is particularly attentive to the quality of the
accommodation/cuisine (31) and theenvironment
(25)
Travels by car (62) with an average
ofapproximately 750 Km between home and the
holiday destination
Is not too worried about holiday expenses (63)
Has already had problems while on holiday (65)
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Geographical distinctions
Tend to worry less and holiday more in their own
country
Tend to worry more and plan their holidays long
in advance, travelling abroad and less often
with family
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If nationality is not a decisive factor, what
makes the difference?
Far off destination
Sociable holidaymakers 20 questioned 20 of
departures
Demanding holidaymakers 20 questioned 22
of departures
Active families 20 questioned 21 of
departures
Older
Younger
"Children first" 15 questioned 13 of
departures
Stay at homes 25 questioned 24 of departures
Nearby destination
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Stay at homes
25 of Europeans questioned, mostly women (28),
Inactive and over 65 years old
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Active families
20 of Europeans questioned, PSC B, households of
3/4 people, with at least one child and 35 to 49
years old
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"Children first"
15 of Europeans questioned, PSC C, over 35 years
old
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Sociable holidaymakers
20 of Europeans questioned, mostly men (21),
35 to 49 years old
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Demanding travellers
20 of Europeans questioned, 18 to 24 years old
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3 What does the 2003 European
barometerindicate?
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Intention to travel during the summer of 2003
79

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Preference for ones own country
Q For your summer holidays, do you intend to
travel ?
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Budgets the same (55 ), or
bigger(23 )

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SARS, the greatest cause for worry 72 of
Europeans have changed their travel habits
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The war in Iraq is also a worry 57 changed
their behaviour

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4 What will the Frenchbe doing this summer?
Observatoire EUROP ASSISTANCE / IFOP - Mai 2003
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New French holiday trends
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The French intend to travel more throughout the
year and less during the summer
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The French are more careful in their spending
Q Which statements best describe your holiday
budgetary habits?
39
28
31
I sometimes takeholidays that costmore than
usual
2
NSP
I try to spendas little aspossible
I pay little attention to price
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The French plan to stay in France this summer
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French favoured regions
Based on 122 people
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Family, a priority, a choice
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The French and their cars
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French preparation / worries
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5 Travel assistance, the Europeans favoured
choice
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Assistance, the favoured choice of Europeans in
the event of difficulty
Q Who would you call first to rapidly sort out
any problems and/or cover costs should the
following problems arise during your holidays?
From left to right the insurance company, family
or friends, On-site professional/ local doctor,
will sort it out on my own
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The benefits of travel assistance
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• 2003 STILL THE REFERENCE
• FOR ASSISTANCE AROUND THE WORLD
• 22 May 2003

2003 Holiday Survey