Tapping into the China Travel Market

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Tapping into the China Travel Market

• By
• Kevin Chambers Lynn Jiao
• US Commercial Service - Shanghai

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China Steady Growth in Outbound Tourists
100 million outbound tourists expected by 2020
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Top Ten Destinations for Chinese
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Asias Prolific Travelers
Chinese Average Per Capita Spend Overseas
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Who are the Travelers?
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Champion Shoppers
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Golden Weeks

• Spring Festival (Chinese New Year)
• International Labor Day (May 1)
• National Day (Oct 1)

PS. Dont forget the expats !
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Chinas Group Overseas Travel Regions Mix 2006
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Big 3 Regional Targets
BEIJING (Tianjin)

• 72 of intl outbounds
• US Consulate areas
• Big 3 Chengdu and Shenyang

SHANGHAI (Nanjing/Hangzhou)
GUANGZHOU (Shenzhen)
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Outbound Tourism from YRD
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Non-Resident Arrivals to the U.S. from P.R.C.
Hong Kong

• Purpose of Trip
• Business 63
• Leisure 34
• Visit Family 28
• Conference 16
• Information Sources Used to Plan Trip
• Travel Agency 34
• Airlines Directly 26
• Corp Travel Dept 22
• Personal Computer 14

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Driver of Growth
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2nd Largest Foreign Student Population in USA 2007
Source Institute of International Education (IIE)
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119 Weekly Flights between U.S. and China
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119 Weekly Flights between U.S. and China
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U.S. China Aviation Agreement 2004

• Doubled of U.S. airlines that can serve China
• Permits five-fold increase in of weekly flights
  from 54 to 250
• Liberalizes pricing as of 2008
• Inland regions opened to US carriers
• Expands opportunities for charters

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Classes of Travel Agencies
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Rented Departments Mystery
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Tour Deposit Controversy
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Winning with Chinese Clients
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Satisfying Your Chinese Clients
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Gaining the Edge
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How to Gain the Edge
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CS China Tourism Services
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Sources of Information
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Thank you very much!Kevin.Chambers_at_mail.doc.gov
Lynn.Jiao_at_mail.doc.gov
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Observations of an American Tour OperatorMr.
Charlie Shao, Galaxy Tour Inc.