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Exploring New Zealand's Opportunities in
Different Industrial Areas in Hungary - a PhD
Proposal Presentation -

• Adrienna EmberPhD StudentNational Centre for
  Research on Europe
• 6 May 2005

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CONTENT

• Proposal Summary 10-15 min.
• Some Interesting Data 10 min.
• Interactive Session 5-7 min.
• Your Questions/Comments 10 min.

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PROBLEM SETTING

• The decision making process of the enlarged EU
  has become more complex - decisions once made,
  will be harder to revise.
• Despite the EUs diplomatic and economic
  importance for NZ, NZs representation in the EU,
  especially in the new member states, is minimal.
• The new EU member states have little immediate
  interest in NZs situation NZ might face
  difficulties in reaching agreement on different
  kind of exemptions at a larger EU-table.

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ASSUMPTIONS

• A more intensive representation of NZ in
  different sectors in Central and Eastern Europe
  would positively enhance her diplomatic and
  trading goals in the EU.
• An exploration of NZs opportunities in Hungary
  in different sectors could provide a good basis
  for similar research in the other new member
  states.
• Hungary could act as a platform for further
  diplomacy and trade extensions to the
  neighbouring countries (7) and wider
  South-Eastern Europe.

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PURPOSE OF RESEARCH

• To explore the opportunities that may arise for
  NZ across different sectors in Hungary
  (diplomacy, trade, science, tourism,
  culture/sport, education, migration policy).
• To create more interest and awareness among
  political and economic decision makers in both
  countries.
• To promote people-to-people relationships by
  connecting project participants from both
  countries.

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MAIN RESEARCH QUESTION

• What challenges and opportunities may arise for
  NZ from the 5th (2004) and 6th (2007) EU
  enlargements when deepening and broadening her
  relationship with Hungary in different fields?

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SUB-QUESTIONS

• What are the main features of the relationships
  between NZ and the EU?
• What are the possible effects of the 5th (2004)
  and 6th(2007) EU enlargements on NZ?
• What are the main features of Hungarys political
  and economic position and interests within and
  outside the EU?
• What are the areas of relationships between NZ
  and Hungary?
• What are the opportunities for and challenges to
  the relationships between NZ and Hungary?

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THEORETICAL FRAMEWORK

• Leading Theory Theory of Intercultural Dialogue
• Theory of Liberal Intergovernmentalism
  Multilevel Governance (for EU-policy and
  institution development)
• Small State Theory (EU-NZ, EU-H, NZ-H relations)
• Theory of Global Political Economy (economic
  position and international trade relationships)
• Theory of Business Social Networks

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THEORY OF INTERCULTURAL DIALOGUE

• (the EU) is a permanent exercise in
  intercultural dialogue. The success of the
  European Integration is rooted in having
  established a system of never-ending dialogue
  between States that were previously used to
  confrontation.
• /Banús, E. The EU A Space for Intercultural
  Dialogue, EU-Commission Conference, Brussels,
  2002/
• intercultural dialogue has the potential to
  counteract economic and political dominance that
  manifest in current global processes.
• /Bekemans, L. Globalisation and Solidarity
  Europes Duty in Intercultural Dialogue,
  EU-Commission Conference, Brussels, 2002/

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METHODOLOGY

• Type of Data Qualitative Quantitative
• Source Statistics, official documents,
  publications, governmental and other
  institutions, individuals involved in business or
  other projects between NZ and Hungary
• Method of Data Collection Literature Research,
  Semi-formal Interviews, Correspondence,
  Questionnaires (for Individuals, Business and
  Public or Non-profit org.)
• Method of Data Evaluation Interpretational
  Analysis

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2. SOME INTERESTING DATA Early Milestones of
Cooperation

• Source of Data Mr. Don Walker, Ambassador to
  Hungary 1985-89
• 1983/84 NZ purchased Hungarian railway rolling
  stock Hungary took NZ exports to the same value
  (successful counter-trade arrangement)
• 1984 Christchurch based Pyne Gould Guinnes
  started farm projects in Hungary (wide range of
  products from breeding sheep to farm
  equipment) on two very large state farms.

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• 1985-89 several Hungarian official visits at
  ministerial level, various agricultural
  delegations
• HUNZAG Ltd. foundation in Budapest
• Promotion of valuable association with the
  Agricultural University in Kaposvár (H),
• 1989 NZ Agricultural Technology Field Days based
  on the success of the two farm projects ca.
  1,000 guest from H, Austria, Poland, ex-GDR,
  ex-Czechoslovakia, USSR, Bulgaria.
• 1990 NZ Diplomatic and Economic Mission to
  Hungary, Germany, Poland ex- Czechoslovakia.

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2. Some Interesting Data Publications

• Publications in NZ about Hungary are less country
  specific, more set within a general international
  contextEconomic-political transition in Eastern
  Europe after 1989, NATO Enlargement, Iraq War,
  EU-Enlargement.
• Publications in Hungary about NZ are more country
  specificReform of the state fiscal policy in
  NZ, agricultural policy as a good pattern,
  features of social security system, behavioural
  patterns in business relations, tourist
  destination.

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• Szirtes, A.
• NZ as the most developed
• socialistic state system of our age

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Some Hungarian Newspaper Headlines

• NZ on Hungarian fields (joint agro-project
  1993)
• NZ as a good example for the Hungarian
  agriculture (1995)
• NZ offers a model (1997)
• NZ without nuclear weapons (1998)
• NZ in a womans hands (1999)

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• New Zealand The EU is far away
• (Magyar Hirlap, 2002)

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3. Interactive Session

• Based on the movie Being John Malkovich
• Being Adrienna Ember for 5 minutes