Internet Based Data Collection ok, callem surveys

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Internet Based Data Collection(ok, callem
surveys)

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LogicDepot

• Richmond based technology solution company
• Launched in mid-1999 (and survived!)
• Major products include internet based data
  collection system and a job posting system
• ASP model (application service provider)
• Usage based pricing arrangements
• Projects GoFish, NBC12 DreamWedding,
  DiabetesCheck

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Course Objectives

• Review applications of technology
• Review survey application usage
• Review preparation steps for surveys
• Build and Deploy a survey

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Applications of the Technology

• Course Evaluations
• Employee Satisfaction
• Customer Satisfaction
• Online forms
• Entertainment
• Customer Service Requests

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Steps in the internet survey process

• Design
• Build
• Test
• Deploy
• Collect
• Analyze
• Report

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Getting Started

• Logging in to the system
• Menus and Navigation
• Help system

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Design

• Same as it ever was
• Only difference will be in adapting surveys to
  take advantage of the internet capabilities
• Primarily off line, but can use the online tools
  to facilitate

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Build

• Create a survey (new or copy)
• Add questions (new or copy)
• Determine branching logic (if needed)
• Opening page
• Closing page
• Other design considerations

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Test

• Full online testing capability to ensure that
  what you see is what they get!
• Level one - Question Preview
• Level two Survey test mode
• Level three Deploy to a test group

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Deploy

• How will you get respondents to the survey?
• Email is king (we include a complete email
  system)
• Post cards out with web address and code
• Link from a web site (with code)
• Reminders to specific groups (email)

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Collect

• Real time review of collected data
• Restart at last unanswered question feature
• Online review with cross tabs, graphs, downloads
• Most data collected within first 7 days

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Analyze

• Review on line
• Export to excel for quick, top line results
• Export to other reports package for in-depth
  analysis, table, and report genteration
• Data Formats for Export SPSS, Survey System

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Report

• Import your internet collected data into your
  current analysis tool
• Create tables and reports using your current
  methodology
• Export specific questions to excel and enhance

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Online Survey Tips

• Invitation Email Critical
• Have a pre-announcement if possible
• Use branching logic to shorten when possible
• Incentives are easy and increase response rate
• Test, Test, Test!

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Advanced Functionality

• Preformatted Forms (one page surveys)
• Post survey actions (email based on answers)
• Complex branching logic (skip to questions with
  avoid)
• Data piping (using data from previous questions)
• Questions based on questions
• Randomizing question and page presentation