Corporate Themes: Concept to Completion

1
Corporate Themes Concept to Completion

• Which came first? The chicken or the egg?
• Brainstorming the details
• Cost Analysis
• Timeline
• Event Execution

2
The Chicken or the Egg?

• Location dictating theme
• What location has to offer beyond space
  (activities or ambiance)
• Theme dictating location
• Finding venue to fit

3
Brainstorming the Details

• Invitation
• Collateral Materials
• Agendas, Signage, Menu Cards, Place Cards, etc
• Gratuities
• Transportation
• Lodging
• Entertainment
• Adapting to the Attendees
• Food and Beverage
• Décor
• Sponsorship

4
Rolls-Royce Board Dinner
5
Dolphin Pavilion
6
Elvis Lives!
7
Club Industry
8
Hospitality / Las Vegas Baby!
9
Attracting Sponsors
Know demographics and what appeals to them.
Everything is for sale! Be creative!
10
Spoiling Sponsors
Sponsor gift baskets. Low cost/high impact. Hand
deliver.
11
Cost Analysis

• Determine Priorities
• Sponsorship Dollars
• Low Cost / High Impact Items

12
Timeline

• Revealing Theme
• Theme Transition
• Multi Day/Night Events
• Estimating budget needs
• Rush Charges

13
Event Execution

• Relaying Theme to All Involved
• Attire, Speeches, Food Beverage, Media, etc
• Load In / Out Schedule of Vendors
• Dry Run
• Day(s) Before Inventory Supplies
• Set-up On-Site Office
• Installation