A VALUEADDED PROMOTIONAL PREMIUM OPPORTUNITY

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A VALUE-ADDED PROMOTIONAL PREMIUM OPPORTUNITY
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MARKET TRENDS

• CDs are becoming music delivery dinosaurs-
  consumers much prefer to get their selections on
  line and NOW
• iTunes sold their 3 billionth digital song in
  2008
• The digital revolution is only just beginning
• And, its more than just music

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BACKGROUND

• Non-frontline music has been offered to consumers
  for years in traditional CD formats sold at
  retail centers around the globe.
• Consumer trends point to providing downloads via
  web-based systems are preferred by consumers
• Consumers want to pick their own selections and
  they want them now

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WHAT WE HAVE TO OFFER

• Meyers is offering a complete package of
  electronic content to CPG marketers for
• In-Pack On-Pack promotions
• Retail traffic builders
• ( Premiums used to develop loyalty or repeat
  business)
• The mMusic package includes
• Music downloads (multiple-genres)
• Cell phone ring tones
• Educational programs (English Spanish-speaking)
• Custom Proprietary content can be created

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MUSIC DOWNLOADS APPEAL TO EVERYONE

• Adults
• Even child educational downloads are available
• (English Spanish versions are available)

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A FEW ADULT MUSIC GENRES

• Music selections
• Jazz
• Celtic
• Classical Guitar
• Tropical
• Spa
• Piano Classics
• And more

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HOLIDAY SELECTIONS
There are many more holiday selections to chose
from
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• We also have the ability to tie-in
  Toys For Tots for a charitable event
• October 1st thru December 26th only

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HALLOWEEN

• Music downloads to create that special ghostly
  feeling at home
• Also available in cell phone ring tones
• For all ages
• Age appropriate

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WHAT ELSE BESIDES MUSIC?

• Though web-based music downloads are the standard
  product offered, consumers have access to other
  digital selections that will attract an even
  larger target audience
• Cell Phone Ring Tones
• Educational
• Health Wellness

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HOW IT WORKS

• Consumers obtain a special download code and are
  directed to your branded website
• The following card examples show how a custom
  package could appear

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DELIVERY EXAMPLES

• On-Pack
• Printed in-pack
• In-Pack

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CONSUMERS GO TO YOUR BRANDED WEBSITE TO RECEIVE
DOWNLOADS
A custom-skinned download website
hosted for 180 days 5,000
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MUSIC CAN BE SAMPLED(BEFORE DOWNLOADING)
Consumers can see the normal retail value of
individual music selections that reinforces the
value of the downloads you provided.
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SELECTIONS ARE MADE
If consumers select complete CD, they can see the
normal retail value of the music selections which
reinforces the value of the downloads your
promotion provided.
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Consumers enter their music download codes here
to receive their FREE selections
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DEMOGRAPHIC DATA

• If youre interested in what selections your
  consumers chose, we can provide that data.
• Data available
• Name
• Address
• Email address
• Genre of music selected
• Cost 10 per response

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HOW MUCH DOES IT COST?(For card based promotions)

• 3 music downloads (Retail value of 2.37)
• YOUR COST 15 per card
• 5 music downloads (Retail value of 3.95)
• YOUR COST 20 per card
• 10 music downloads (Retail value of 7.90)
• YOUR COST 35 per card
• 15 music downloads (Retail value of 11.85)
• YOUR COST 50 per card
• Virtually any budget can be accommodated
  for custom packages and consumer offers
• In quantities of 1,000,000 cards and higher

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HOW MUCH IS MY LIABILITY?

• With most download packages, brands may be
  budget-wary about actual liability depending upon
  how many consumers actually use this promotional
  offer
• With our exclusive package, your costs are fixed,
  even if 100 of your consumers activate and use
  their download cards!

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HOW QUICKLY CAN I BRING THIS PROMOTION TO MARKET?

• For most promotions, in literally four weeks from
  receiving your artwork and proof approval we can
  have cards out the door and a your custom
  website skinned to your brand ready to begin
  accepting consumer codes.

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Download Cards are Green

• Meyers offers a a totally non-traditional card
  that is recyclable, or can even comprise post
  consumer content
• The card contains an alpha-numeric code on the
  reverse side of the card

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CAN I DESIGN A CUSTOM DOWNLOAD CARD?

• Yes, we can accommodate virtually any card shape,
  size and graphic format
• Card prices will vary by size, quantity
  construction
• Contact your Meyers promotional consultant for
  more details.

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TO BUILD YOUR CUSTOM PACKAGE

• Meyers
  7277 Boone Avenue N.
  Minneapolis, MN 55428
• Office 1.763.533.9730
• Email info_at_meyers.com

NOTE Databases are never offered to anyone other
than the hosting marketer. Email addresses of
consumers are never sold to other marketing
organizations.