HomeCrest Company Overview

1
HomeCrest Company Overview
prepared for
Florida Dealers
August, 2006
2

Contents

• HomeCrest Company profile
• Product Construction Options
• HomeCrest Support
• Pricing Product Continuum
• Benefits with HomeCrest

3

HomeCrest Overview

• Founded in 1969 over 37 years in business
• A Fortune Brands company (Premier consumer
  products company-Titelist, Jim Beam, Moen,
  Masterlock, Therma-Tru) division of MasterBrand
  Cabinets, Inc. (MBCI) 2nd largest cabinetry
  manufacturer in U.S.
• 500,000 sq. ft. manufacturing space
• Goshen Manufacturing Campus 2 plants
• North Plant Machining and Assembly
• South Plant Machining
• Shipping over 275 kitchens / day with capacity
  to grow Shipping to over 800 customers in 46
  states
• Sales in excess of 165M (2005) an industry
  leader
• A company with solid values
• Extensive flexibility Custom Choices Cabinetry

4
Flexibility

• Custom Choice Cabinetry almost unlimited
  customization opportunities
• 3 Drawer Core Options - laminated to ¾ wood
  dovetail
• 2 Drawer Guide Options - Sidemount Undermount
• 2 Drawer Front options - Solid Profile Classic
  Furniture
• Laminated furniture board finished 5-ply
  plywood ends
• Extra strength - 3/4 thick adjustable shelves in
  wall and base cabinets
• Shelf or factory installed sliding trays -
  laminated or solid wood dovetailed
• Concealed hinges or furniture hinge

5
Selection

• Over 270 Door style / color combinations
• 4 Wood species (oak, cherry, hickory, maple)
• Product that is Good to the finish using the
  HomeCrest PadLock ? finish system, considered
  State of the Art in wood finishing technology
• Fashion Products!
• 4 Artistic Accent glaze finishes on full
  overlay cherry maple doors
• Thermofoil in two colors Silk White
• Traditional full overlay solid wood doors
• Beaded, mitered full overlay solid wood doors
  (maple and cherry)

6
Standard Construction Optional Upgrades

• Doors Solids veneers used depending upon
  style.
• Cabinet Frames ¾ solid species (Oak or Maple)
• Wood finishing State of the Art in wood
  finishing technology PadLock ? finish system
• Drawer box ½ laminated 4 sided core with 100
  rated support
• Options ½ wood dovetail or ¾ wood dovetail
• Drawer Guide Epoxy coated sidemount system with
  100 capacity rating by Grass
• Options Ball bearing Full Access Undermount with
  100 rating by Hettich (Note only available with
  ¾ dovetail system) Blum-motion coming soon!
• Drawer front Solid wood, with matching door
  profile
• End Panels Laminated furniture board with
  exterior matching wood grain paper interior is
  natural maple wood grain paper
• Finished 5-ply plywood ends (finished both sides
  to match exterior)
• Shelves Extra strength - 3/4 thick adjustable
  shelves in wall and base cabinets
• Shelf or factory installed sliding trays -
  laminated or solid wood
• Hinges Concealed hinges with 6 way adjustment by
  Blum
• Toe Kick Extra strength ¾ construction
• Custom Choice Cabinetry almost unlimited
  customization opportunities

7
Support

• 12 day working lead time including Custom
  Choices cabinetry
• Cycle ship delivery programs Dedicated trucking
  serving customers in 45 states
• 3-day Job Completion Order (JCO) program for
  emergency situations
• Personalized Customer Service thru dedicated
  Account Reps
• Value added - Field sales support
• Business to business Web site
• Web site lead generation program

8
Business Focus We remain committed to the
dealer/distributor channel. 37 years of growth
through solid partnerships with the kitchen and
bath specialists.
9
In Summary
10
Pricing Opportunity!HomeCrest provides the RIGHT
Products _at_ the RIGHT Price
Price continuum
Stock price range
Semi-custom price range
Low
High
HomeCrest price range
11
Product Opportunity!HomeCrest provides MORE
Product Choices
Product continuum
Typical stock Style/Species
Less
More
HomeCrest Styles 33 Styles / Species
12
HomeCrest Benefit Summary

• Solid wood doors (Oak, Cherry, Hickory, Maple)
  priced at levels normally only found in veneer
  door products
• The FASHION products that todays buyer is
  looking for --- Full Overlay door styles, Glazed
  finishes
• The ability to move into semi custom without
  leaving the comfort of HOMECrest keep
  construction standards, same finishes and more
• Expanded FINISH options
• Custom Choice Cabinetry a HomeCrest standard
  that is turning heads in the kitchen industry!
• Quality Products!