Kirby Racing

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Kirby Racing
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Meet The Team

• Tim Kirby Owner / Driver
• Experience 12yrs Motocross Racing
• 13yrs Stock Car Racing
• Achievements Eastern Ontario Motocross Champion
• Pro-Truck Champion
  2002
• Rookie of the Year
  2001
• Best appearing
  Crew/Truck 2001
• Ontario/Quebec
  Challenge Feature Winner
• Jim Brown - Crew Chief
• Mike Lamothe - Car Chief
• Rick Grahame - Mechanic
• Brad Kirby/Wesley Grahame - Apprentices
• Brenda Johnson- Marketing/Web Design

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Motorsports Marketing

• Advertising on a race car and a race team can be
  very important to your company and its marketing
  strategy.Race Fans attending events are an
  attractive demographic group of potential
  customers for you. Advertising on a race car not
  only puts your company name in front of all the
  spectators but also to all the drivers and their
  team players.
• KEY FACTS AND DATA ABOUT STOCK CAR FANS          
  Number of fans attending events at Capital City
  Speedway each season  Approx 50,000Demographic
  Information 40 Female, 60 Male Age
  Distribution 5-24    14 24-35  20 35-44 
  19 45-54  22 55-64  12 65    
  13      

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Marketing Continued..

• Income Distribution (home income) Under
  45,000                    33 45,000 to
  65,000            24 65,000 to
  85,000            17 85,000 to
  100,000          15 over 100,000             
         11
• Studies have shown that race fans are among the
  most loyal of all sports fans. Race Fans tend to
  use the products and services of the companies
  that are involved in the sport that they love and
  support. According to Steve Hoeffler, a professor
  at the University of North Carolina at Chapel
  Hill, who completed a huge study on sports fans
  and sponsorship in 2006, found that Race Car Fans
  are 3 times more loyal than any other type of
  sports fan out there. And even more so when it
  came to stock car fans who where even more loyal
  than any other type of race car fan. The support
  that stockcar fans showed for the advertisers who
  where involved with stock car racing was
  huge.   
• There is no question that having your company or
  business name on a race car would be very
  beneficial to you.    

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Partnership Benefits

• All Marketing Partners Receive
• Local (including Quebec/Peterborough) visual
  representation from May to October
• Logo on race car
• Hero cards
• Website advertising with link to your company
• Your logo on Mobile Pit Cart
• Tax Receipt
• Platinum Marketing Partners
• Full advertising space on race car mobile pit
  cart.
• Drivers Custom Fire Suit
• Exclusive - Crew member apparel featuring your
  company name/logo
• 192 sq. ft. total advertising space on enclosed
  trailer (traveling billboard)

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Partnership BenefitsCont.

• Primary Marketing Partners
• Majority advertising space on race car and mobile
  pit cart
• Crew member apparel featuring your company
  name/logo
• 24x12 advertising space on both sides of
  enclosed trailer
• (traveling billboard)

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2009 Schedule

• For 2009, Kirby Racing will be competing for a
  full season at our home track, Capital City
  Speedway, with regular visits to Kawartha
  Speedway in Peterborough and select A.C.T. Quebec
  series races.
• In addition we will also be active in
  representing our marketing partners away from the
  track as we are scheduling special events i.e.
  Parades, Car shows throughout Eastern Ontario.
• The above represents twenty plus showings,
  showcasing your company name and or logo.

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Contact Information

• Kirby Racing
• Attn Tim Kirby
• 221 Highfield Crescent, R.R. 2
• Carleton Place, Ontario
• K7C-3P2
• Tel [phone]
• Email KirbyRacing_at_sympatico.ca
• Thank you for your time and consideration for a
  future partnership with
• Kirby Racing. I look forward to the opportunity
  to meet with you to plan
• mutual marketing opportunities and pricing for
  the up and coming racing
• season.
• Regards.