CONTENT ENTERPRISE

1
CONTENT ENTERPRISE

• Parliamentary Presentation
• 24th June 2008
• Mvuzo Mbebe

2
SABCs Vision

• Broadcasting for Total Citizen Empowerment

SABCs Mission
People Centered Content driven Technologically
enabled Strategically focused Sustainable public
service broadcaster
3
SABC SportStrategic Objectives

• To reinforce our position as the custodian and
  the provider of compelling sport content that is
  globally versatile, empowering and entertaining,
  in fulfilling our promise to the South African
  families
• To consolidate and extend on current distribution
  platforms and to further leverage content
  acquired, through new media and other
  contemporary distribution mechanisms/mediums
• Creation of value through the maximum utilisation
  of content acquired to inspire and aspire
• Take advantage of technological advancement to
  create equal opportunities towards Total Citizen
  Empowerment
• viewer participation
• Interactivity and dialogue
• Launch the SABC Sport Channel

4
SABC Sport Programming Guiding Principles

• Sport of National Interest
• All Sporting Events that appear in the list of
  sport of national interest (ICASA) as well as
  those sports that may fit the definition but are
  not specifically mentioned
• Be of National Interest (popularity of the sport)
• Enjoy widespread public recognition
  (participation)
• Have a specific cultural significance

• Minority Sport
• Sporting events which are significant or drive a
  particular section of the population and enjoy
  widespread recognition

• Development Sport
• Sports or sporting events, which either nurture
  future National sporting participants or are
  sports/sporting events which could become
  National events or National sport programming in
  the future

• Other Sport
• All those sporting codes that are not defined on
  the legislative / regulatory framework

All the above are underpinned by SABC Sports
objective of delivery sport in all SA languages
and providing South Africans access to these
sporting codes through its 3 terrestrial TV
channels and 18 Radio stations
5
SABC Rugby Curry Cup

• Being a free to air public service broadcaster,
  SABC is able to provide South Africans with
  access to sporting events on both TV and Radio,
  allowing for greater reach and appreciation of
  all South African sporting codes
• SABC 2 has been earmarked as the Rugby Channel,
  with all rugby sporting events being broadcast
  thereon in Afrikaans and English, and PBS radio
  stations broadcasting their respective language
  of medium
• SABC 2 has therefore allocated in its schedule a
  Saturday afternoon rugby slot, which it uses to
  broadcast any Curry Cup games that it has access
  to. It is however utilised this slot for other
  sporting codes, when it is unable to broadcast
  Curry Cup games
• It has in the past, due to contractual
  arrangements with SuperSport (owner of the
  broadcast rights of the Curry Cup) been able to
  broadcast only games which were of national
  interest e.g. Super 14 finals and matches were
  the national team is playing. This however has in
  most instances been a delayed broadcast

6
Rugby Curry Cup Rights Events That Transpired

• SABC has entered into numerous discussions with
  SARU as a precursor to the expiration of the
  SuperSport contract (2008), the following events
  took place
• June 2005 - A meeting was held at the Sandton
  Intercontinental Hotel between, Mr. Oregon
  Hoskins, Mr. Tshume, Mr. Stofile, Mr. Mbebe and
  Mr. Nzimande wherein the discussions were held
  on how SABC can play a more active role in the
  broadcasting of rugby rights then and after the
  expiration of the SuperSport Contract (2005-2008)
• June 2006 Meetings held with Oregon Hoskins,
  who was a guest of the SABC at the 2006 FIFA
  World Cup, where SABC stated its intentions
  towards acquiring the broadcast rights of various
  SARU properties including the Curry Cup in 2008
• 4th February 2008
• SABC (Mr. Mvuzo Mbebe) by means of a letter to
  Mr. Oregon Hoskins confirms SABCs intention over
  the past few years to broadcast SARU rugby events
  and opens discussions on how to deal with SANZAR
  contract with Super Sport due to expire in 2010
• SABC reiterates its intention to acquire rights
  to Curry Cup on expiration of the SuperSport
  contract (2008)
• Mr. Mbebe requests an urgent meeting to discuss
  the newspaper articles stating that the
  SuperSport has again been awarded the Curry Cup
  broadcast rights (2008 2012) without SABC being
  awarded the opportunity to bid for them

7
Rugby Curry Cup Rights Events That Transpired

• 12th February 2008 meeting held with SARU to
  discuss letter written by Mr. Mbebe on 4th
  February 2008. At this meeting, as indicated in
  letter by Mr. Mbebe on the 19th February 2008,
• SABC confirms its dismay at not being awarded an
  opportunity to bid for the Curry Cup rights.
• Mr. Mbebe further expresses in the letter the
  belief that underhanded means were utilised by
  SuperSport to acquire the 2008-2012 rights.
• Mr. Mbebe requests that due to the fact that due
  process was not followed in the awarding of the
  rights, that the contract be nullified and the
  process begin again
• 25th February 2008 Letter from Mr. Hoskins in
  response to Mr. Mbebes to letter dates 19th
  February 2008
• Mr. Hoskins refuses to nullify the SuperSport
  contract and denies allegations made by Mr. Mbebe
  
• 27th February 2008 Letter from Mr. Mbebe to Mr.
  Hoskins in response to SABCs request to meet
  with the SARU Board to discuss the awarding of
  the Curry Cup rights to SuperSport. Having not
  been awarded the opportunity, but informed that
  the issue will be discussed during the Board
  sitting, Mr. Mbebe requests that the issue is
  debated fully and not just tabled at the Board
  meeting

8
Rugby Curry Cup Rights Events That Transpired

• ? numerous requests for meetings made by SABC
  to SARU which were not afforded (get from
  Yolanda)
• 27th May 2008 Meeting eventually awarded to
  SABC in attendance from SABC Mr. Mbebe, Mr.
  Nzimande Mr. Sibisi. From SARU Mr. Hoskins,
  Mr. Williams, Mr. Rautenbach and Mr. Stone. In
  the meeting the following was discussed
• The availability of other rugby rights to be
  acquired by SABC seeing that the Curry Cup rights
  had be awarded to SuperSport
• Request by SABC for SARU to facilitate an urgent
  meeting with SuperSport, where a tripartite
  agreement (SABC, SARU SuperSport) may be
  reached allowing for SABC to broadcast the Curry
  Cup

SABC still awaits meeting with SuperSport and
SARU to discuss tripartite agreement for Curry
Cup broadcast
9
Rugby Curry Cup Rights Events That Transpired
SABC has entered into numerous discussions with
SARU as a precursor to the expiration of the
SuperSport contract (2008), the following events
took place
SABC still awaits meeting with SuperSport and
SARU to discuss tripartite agreement for Curry
Cup broadcast