Link Building for Local Search

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Link Building for Local Search

• Presented by
• Eric Bramlett
• EricBramlett.com

2
Area IndustryPeople search for a local
service, and find you.

• Examples
• Austin Dentist
• Austin Chiropractor
• Austin Mover
• Austin Realtor
• Etc

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Topical Links
Topic 2
Topic 1

• Keyword Area Business

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How do we get topical links with topical text?
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Old SchoolDiminishing Return or Penalty Risk

• Reciprocal Link Exchanges
• Directory Submissions
• Article Directory Submissions
• Advertised Link Buys
• Buy, Sell, Trade Forum Threads

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Defensible Links

• Legitimate Link Buys
• Legitimate Directories
• Natural Links Naturally Reciprocated
• Guest Blogging
• Editorial Links
• Create interesting content that others will
  naturally link to!

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Quality Cost
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Legitimate Link Buys?
1) Business Associations
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Legitimate Link Buys?

• 2) Sponsor Local Charities

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Local Managed Directories

• Search for local links
• Look for webmaster email or add a link
• Make sure your site fits
• Watch for penalized sites
• Ask nicely!

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Natural Links

• There are only so many charities, business
  organizations, and local directories.

• Naturally Reciprocated Links
• Editorial Links
• Guest Blogging

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Natural Links Take Forever!!!

• Connect with your local blogging community.

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Editorial Links

• Goal Create interesting content that others
  find interesting, and will naturally link to.

Problem No one wants to link to my boring,
static insert industry here website.
Solution Incorporate a blog write about local
topics.
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Naturally Reciprocated Links
Give Backrubs

• Link out to local bloggers
• Notify them (smoothly)
• Wait for them to return the favor

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Guest Blogging

• Bloggers like to feel important.
• Let one know his/her blog is important enough to
  take on guest bloggers like you.
• Write great content.
• Include your author bio, with a link.
• Rinse, repeat.

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Dont Get Discouraged!

• A few quality links usually wont get you to page
  1.
• One quality post wont get you more than a few
  links.
• Sometimes people dont follow you back on
  twitter.
• Sometimes people dont link back.
• Sometimes people say no.

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Thank You, Thank You

• eb_at_ericbramlett.com
• _at_ericbramlett