Government of Canada

1
(No Transcript)
2
Branch CoordinatorDFAIT

• Government of Canada
• Workplace Charitable Campaign
• (GCWCC)

3
2008
Government of Canada Workplace Charitable
Campaign Welcome! Branch Coordinators Team
Captains Training Session
This campaign is co-managed by United
Way/Centraide Ottawa and Centraide Outaouais.
4
Training Agenda

• Key Players
• GCWCC Overview
• Role of the Team Captain/Branch coordinator
• Canvass
• Follow

5
2008 GCWCC National Chair
Présidente nationale de la CCMTGC 2008
Janice Charette Deputy Minister, Human Resources
and Social Development Canada Sous-ministre,
Ressources humaines et développement
social Canada
6
What is the GCWCC?

• The GCWCC is a national campaign managed by
  United Way/Centraide Ottawa and Centraide
  Outaouais, with support from United
  Way/Centraide organizations across the country.
• There is a GCWCC in operation in 85 Canadian
  cities

7
Historical Overview

• In February 1997, Treasury Board appointed
  United Way as manager of the GCWCC.
• 1998 marked the inaugural year

8
Conditions

• One single federal campaign across Canada,
  managed by United Way/Centraide.
• Donors can direct their gift to
• United Way
• HEALTHPARTNERS
• Any other Canadian Registered Charity

9
Conditions

• 3. Offer equal access and visibility
• 4. Campaign costs are assumed by United Way/
  Centraide and HEALTHPARTNERS, on a pro-rata basis.

"Refer to official name GCWCC" / "GCWCC Staff,
materials development, retirees campaign"
10
What are the results of the GCWCC?
11
Results/Résultats
12
(18,400,000 raised)
13
Facts and Figures

• Fundraising- 15 vs Nat. Avg. of 27
• One out of three individuals in the NCR benefit
  from the services of United Way/Centraide and
  HEALTHPARTNERS.
• 54 in the NCR made a contribution!

14
Facts and Figures

• Raised 1,097,000 17,106,000
• Avg Gift 330 254
• of Donors 3049 62,113
• 308 Leaders 430,842 the most in all of Govt
  or Private sector in the NCR!!

15
The Web site

• http//www.gcwcc.org

16
Branch Coordinator Team Captain Training Session
Together Everyone Achieves More!
17
Session Objectives

• Role of the Branch Coordinator Team Captain
• Steps to a Successful Campaign
• Share Experiences

18
Role
Branch Coordinators are largely responsible for
planning the Branchs canvassing ensuring that
Team Captains and Canvassers are recruited,
trained, motivated and coordinated.
19
2007 Campaign Committee Team Organizational Chart

20
STEPS

• Recruit Your Team (PSW)
• Plan Your Campaign
• Canvass Train the front line
• Promote Payroll Deduction
• Spread the GCWCC Message
• Monitor and Report
• Say Thank You
• Evaluate Your Campaign

21
Recruitment

• 10 canvassers to each team captain
• 10-15 employees to each canvasser
• Training/briefing session for your volunteers
• Make their own pledges before canvass

22
Involve Senior Management

• Campaign endorsement
• Personal contribution
• Letter to all employees for support
• Hosting a congratulatory wrap-up event

23
Plan Your Campaign

• Success is 80 planning Recruit Know their
  roles
• 15 percent implementation
• 5 percent evaluation.

24
Plan Your Campaign

• Objectives
• Solicit 100 percent of employees
• Increase employee participation
• Increase the average gift of employees
• Increase the number and amount of payroll
  deductions and
• Include a Leadership canvass

25
Plan Your Campaign

• Strategies
• Short and intensive campaign
• Special event for your kickoff
• Invite guest speakers, show videos and arrange
  other presentations

26
Canvass
At GCWCC the philosophy is to give everyone an
opportunity to make an informed decision on to
invest in their community.
27
Canvass

• Strategies
• 100 Canvass of employees Ensure communications
  set your canvassers up for success!
• Canvass contract support
• Communicate in advance to donors of plans

28
Meet

• Canvass in person
• Set the tone
• Make your case
• Answer questions
• Ask for a donation
• Say thank you
• If they are busy, come back

29
Monitor

• Check on the canvassers progress
• Collect and verify gift forms
• Submit gift forms daily to Treasurer
• Report progress to Campaign Leader or Branch
  Coordinator and canvassing team and keep up
  momentum

30
Monitor

• Create a spreadsheet and sort
• Names of employees
• Location of employees (branch, floor, etc.)
• Names of canvassers
• Results (Gift, Regret, Pending)
• Comments

31
Team Building

• Encourage and motivate your team members
• Support your canvassers
• Share success stories
• Spread enthusiasm! Have fun!!!

32
Promote Payroll Deduction

• Donation payments over a year
• T-4 receipting is expedient
• Deductions start in the new year (January 2008)
• Consolidated giving
• PRD is Double cash donations

33
Spread the GCWCC Message

• Publicize
• Print materials, posters and videos
• Special events
• Newsletter or bulletin
• Friendly competition between branches

34
Spread the GCWCC Message

• Incentives
• One day off with pay
• One day off for Christmas shopping
• Use of a pre-assigned parking spot
• Products donated by suppliers
• Dinner for two

35
Monitor and Report

• Consult with team captains and canvassers
• Record and analyze campaign results
• Update management
• Report results
• Meet regularly with your team

36
Say Thank You

• Host a kick-off lunch for your team
• Purchase token gifts of thanks such as t-shirts,
  etc.
• Publish a special thank you article in your
  department/agencys newsletter

37
Say Thank You

• Hold a special event
• Present certificates or plaques
• Ask your DM/AH to send a letter of thanks to your
  team members

38
Evaluate Your Campaign

• Identify aspects of your campaign that worked
  well and those that did not
• Document your findings for next years team and
  make recommendations

39
Wrap-up

• Hold a final wrap-up meeting
• Submit final report to CL
• Return campaign materials to CL
• Congratulations!

JOB WELL DONE!