The future of TV

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The future of TV
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The key elements

• Device
• Content Creation
• Content Delivery
• Aggregator
• Social
• Ratings Reviews
• Revenue

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Unified Device

• Single device for
• 1 foot (Mobile) - 3 foot (PC) 9 foot (TV)
• Wireless connection to keyboard (bluetooth) and
  big screen (WiFi)
• Device enhances desktop PC as second screen and
  TV as remote control
• Apple will launch this device sooner than you
  think
• Microsoft has LiveMesh

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Device Capabilities

• Solid state storage like iPhone
• Blackberry features like email, calendar
• Music like iPod
• Video streams, VOD and recorded
• Internet
• Payment system
• Real social networking
• Gaming
• GPS mapping and location based services
• Wireless connectivity
• Build what you like on the framework
• Fixed fees to aid adoption
• Hybrid thin/thick client with automatic upgrading

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Content Creator

• Everyone will start commissioning content from
  social networks to blogs
• Everyone is already a content creator
• Variable length versions of the same show
  directors cut or 60 min version of your
  favourite 30 min show
• Shows will be released rather than scheduled
• The sooner you want a show and the less ads you
  want the more you pay
• More revenue opportunities than ever

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Content Delivery

• Viewers want content instantaneously wherever
  they are - streams, VOD and recorded
• Unified device makes internet/set top box/pc
  issue irrelevant
• VOD wont destroy streaming broadcast just like
  TV didnt destroy Radio
• Even with VOD users often just want to sit back
  and watch a channel but channels will be more
  targeted
• iTunes (70 of digital music/28 of all music)
• Consumer appetite for online delivery is strong -
  TVLinks
• Not streaming Gossip Girl online only generated
  an extra 1 TV viewers

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Content Aggregator

• How do you find the content when it is everywhere
• Video search phonetic and subtitle indexing.
  Visual search based on object, shapes and faces
  already done for photographs by Like.com

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Ratings/Reviews

• Understanding the user to understand
  recommendation - Netflix prize
• Trusted by your group
• Editorial and user generated
• Content discovery Fancast/Hulu.com
• No need to buy in to a series in total you can
  only watch the episodes that are rated highly by
  the community
• TVGuide.co.uk launching the what to watch this
  week show

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Social

• Facebook integrated with TV
• IM while they watch TV
• Microsoft has a filed patent
• Build a group like a sports stadium

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Revenue

• More options means more money
• Monetise old content
• Strength of Google adwords is that it didnt
  require an agency to create a textual advert
  Google will bring this to VOD content too
• DRM management may become a huge cost in
  technology and licence management
• Globally monetise TV content especially sporting
  events
• Advertising Subscription - Hybrid

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Summary

• Exciting times ahead
• Unified device
• From channels to social every player will move
  into adjacent categories
• If you want to know what will happen just ask
  consumers what they want which is non-DRM
  content everywhere for cheap/free now
• TVGuide the future demo