MARKETING AND ADVERTISING: Technology Proposal

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MARKETING AND ADVERTISING Technology Proposal

• Group
• Adam Coates (L)
• Josh Varghese
• Qun Qian
• Youping Zhang
• Nan Jiang
• Di Yu

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Proposal

• A new personal media assistant
• A handheld device that incorporates a cell phone,
  camera, email and the typical functions of a PDA
  into one unit

3
Reasoning

• As a marketing department, ideas are critical.
  Ideas arent scheduled 9-5
• If an employee did see something interesting,
  take a picture
• Got an idea-Write it down
• Need to do business calls outside the office- use
  the phone
• Important email-at your fingertips
• A handheld device that incorporates a cell phone,
  camera, email and the typical functions of a PDA
  into one unit

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Vendors and Their Products

• Treo MPX Samsung

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Motorola MPx

• yet-to-be released Cellular-wireless Pocket PC.
• Infrared support for data exchange
• 1GB of expandable memory,
• Internet browsing, and access to corporate
  application
• 1.3 mega pixel camera with flash, and Java
  technology.
• No existing carriers

6
Treo 600

• Uses Palm OS v5 software-easy to use
• Infrared support
• Cheap-449 US
• Speakerphone-Use in car
• Supports MMC and SD cards
• Web-Ready

7
Samsung i330

• Palm OS v3.5
• Speakerphone for use in car
• Digital Camera attachment
• Cheapest in competition at 349US
• Existing carriers-sprint

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TEMPLATE DETAILS

• Convenience-How easy is the software to use?
• Accessibility-How many carriers
• Price-Price
• Implications-How hard is the PDA to implement
  into the department
• ROI-Will the employees use all the features, if
  at all
• Tech competitive-How advanced is the project.
  Will it become obselete in the near future

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Analysis
Totals(/50) Treo?48 Samsung?40 Motorola?31 (10
each criteria, bonus 10,5,2 points for price)
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Conclusion

• Treo-600 is the winner
• It combines mobile phone and Palm powered
  organizer with wireless email and text messaging,
  web browsing, as well as digital camera
• Easy to use, easy access
• Cheaper compared with Motorolas MPx