Who watches TV on TV anymore

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Who watches TV on TV anymore?
Eric, Gossip Girl
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Is there really a revolution?
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Yes.
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Oh wait. Did you want proof?
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As of 2008, more people have watched an online
video than have read a blog
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10 billion clips are watched online in the U.S
every month
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74.2 million Americans watch video online
Sources Universal McCann Wave 3, April 2008
Comscore, Sept. 2008
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The most-viewed clip on YouTube has more than
106million views. The record Super Bowl
audience? 97.5 million.
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So what is the most-watched video ever?
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Whats in YouTubes Top 100?
Music videos 73
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That means 81 of the top videos are
marketing. (
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Why is video becoming so popular?
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• High-speed Internet
• 55 of all Americans now have high-speed access
  at home.
• 90 expected by 2012

Sources Pew Internet American Life Project,
July 2008In-Stat, August 2008.
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2. High-speed wireless ATTs 3G network could
reach speeds of 20 Mbps next year. Thats more
than 3 times faster than ATTs DSL Elite.
Source Engadget.com, May 2008.
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3. Word of mouth NBC saw online viewers jump
312 in October 08.
Source Nielsen, November 2008.
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Where are people watching video?
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YouTube 5 billion views a month (U.S.)
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• Points to consider
• Massive market share (44)
• Closest competitor (MySpace TV) only has 4
• Easy to upload and share
• Constantly adding features

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• Cool things you can do
• Share videos and playlists by embedding in a blog
  or site
• Add closed captioning, which can be instantly
  translated
• Link to a specific time in a long clip

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• New Video annotations
• Place labels and links inside your YouTube videos
• Drive traffic to your site
• Choose your own adventure

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MySpace TV The No. 2 video sharing site
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• MySpace TV
• Leverages popularity of the No. 1 social network
  in U.S.
• Has been home to several hit Web-only TV shows
• Gets about 445 million views a month

Source ComScore, September 2008
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Hulu Redefining TV on the Web
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• How Hulus different
• Big-budget TV and movies
• Officially licensed by NBC, FOX, Warner Bros. and
  more
• High-quality clips
• 93 approval of ad model

Source The New York Times, October 2008
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• Hulu Growing like crazy
• In one year, has become the No. 6 video site
• 150 million views in Sept. 08
• Sparked YouTube to start hosting full movies

Source The New York Times, October 2008
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Netflix Roku Stream movies and shows to TV
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• How Roku works
• 100 box connects to TV
• Streams 12,000 programs
• Free for Netflix subscribers

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Qik.com Post videos from your cell phone
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• How Qik works
• Streams videos right from your phone
• Can even broadcast live
• Supports few phones
• May soon come to iPhone

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Ustream.tv Broadcast and chat live
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• Ustreams story
• Founded in 06 to help soldiers talk to relatives
• Was used by all major presidential candidates in
  08
• Popular way to share conferences, seminars, etc.

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Blip.tv Post and share video blogs
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• What sets Blip.tv apart
• Focused on recurring shows
• Lets you download clips
• Lets content creators share advertising 50/50
• Licensed to CNN iReport

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ooVoo.com Easy video chat
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• What is ooVoo?
• Downloadable chat software
• Essentially a video phone
• Up to 6 people at once
• Competes with

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Skype Video phone service
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• Skypes story
• Purchased by eBay in 2005
• Tremendously popular
• Plagued by service issues
• Used by Millionaire for new Ask the Expert
  lifeline

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Twiddeo Share video via Twitter
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• Twiddeos niche
• Adds video to popular micro-blogging site
• Can post from phone or Web

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• Twiddeos niche
• Adds video to popular micro-blogging site
• Can post from phone or Web

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A few thoughts on going viral
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Saying you want to create a viral videois like
saying you want to write a best-selling book
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• A successful video needs
• Something totally new
• Lots of guts
• Lots of luck
• A strong distribution plan

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But in the end, a viral video is no match for a
strong, consistent online presence that enhances
your brand.
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You dont have to use every tool. Just the right
ones.