www.hotels.com

1
www.hotels.com

• Electronic Commerce
• Groep III

2
Content

• Introduction
• Company
• Business aspects
• Organization
• Architecture
• Technology
• Usability
• Branding
• Conclusion

3
Introduction

• Hotel Reservation Network
• A broker between hotels and customers
• 3000 hotels accommodations worldwide
• Multiple websites
• 20.000 partners use the booking engine
• Booking engine
• Front-end portal hotels.com

4
Company

• Founded in 1991
• Started as a call centre service
• Entered the Internet-world in the mid 90s
• Currently the 6th most viewed website in the
  travel business

5
Business aspects

• Mission statement
• Provide travelers with the most value for their
  lodging travel dollars
• Impact
• Strategy

6
Organization

• Supply chain
• Back-office integration
• Customer service
• Organizational change

7
Architecture (Business)
8
Architecture (Network)
9
Technology

• HTML/JavaScript
• Encrypted database
• Secure Sockets Layer protocol
• E-payment system (credit card)

10
Usability

• The extent to which a product can be used by
  specified users to achieve specified goals with
  effectiveness and satisfaction in a specified
  context (ISO-9241)

11
Branding

• Off-line branding
• Use several portal addresses
• The USP

12
Conclusion

• HRN is a large player in the travel market
• They claim to be the fastest growing agent
• Easy-way of using the application
• Availability 24 hours a day, certainty of a free
  room

13
Any questions left??

• Discussion