Fiona Jeffery

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Fiona Jeffery

• Chairman,
• World Travel Market

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Heading
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supported by UNWTO
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World Responsible Tourism Day Adhering to the
principles of the Capetown Declaration

• Minimise negative economic, environmental and
  social impact
• Generate greater economic benefits for local
  people
• Involve local communities in decision making
• Make positive contributions to conservation
• Provide more enjoyable experiences by connecting
  with local people and greater cultural
  understanding
• Offer access for physically challenged
• Ensure it is culturally sensitive

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World Responsible Tourism Day

• Advisory Panel of experts
• Dedicated website www.wtmwrtd.com
• Hotline Service
• Newsletters
• Spotlight Magazine

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UK Consumers are beginning to think!

• 81 increase in spend in line with their ethical
  values
• Organic food and drink up 18
• Sales of Fairtrade food up 46

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MS

• Plan A

Because there is no Plan B
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The Urgent Issue of Water

• Half the worlds populations is living in squalor
  and misery because they have no clean water
• A child dies every 17 seconds from water-borne
  diseases
• 1.1 billion people have no access to safe water
  (one sixth of the worlds population)
• 2.6 billion people dont have access to adequate
  sanitation (two fifths of the worlds population)

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Received 1.3 million
Helped over 800,000 people
27 countries
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www.icrtourism.org/water
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WTM Tourism and Weather ReportSurvey of
International Hotels

• 92 said they felt water was an issue that should
  be addressed
• 53 felt that water shortages were already
  affecting their business
• 68 do not provide assistance to increase access
  with potable water for locals
• 13 assist the community with water and 11 with
  sewage
• No Water. No Future Nelson Mandela. 2002
  Earth Summit

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WTM Tourism and Water ReportReduction of water
consumption by tourists can be achieved

• By
• Behavioural Changes
• Operational Changes
• Technological Changes

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Tour Operators/ Travel Agents

• Encourage travellers to be economical with their
  use of water in stressed areas
• Use hotels controlling their water extraction
• Encourage tourists to refill water bottles with
  treated or boiled water
• Support local initiatives to improve access of
  poor to water
• Support charities like Just a Drop

Accommodation Providers

• Monitor use manage consumption within laundries
  toilets
• Re-use/ recycle for irrigation purposes
• Ensure all liquid waste is treated before
  discharged

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Making better places for people to live in
And making better places for people to visit
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The Business Case for Change

• Corporate social responsibility
• The business case for stimulating local economic
  development and poverty reduction
• Demonstrate to staff, suppliers and the world
  that you recognise and value the importance of a
  sustainable travel industry
• One that is responsive and caring
• Opportunities to promote vis Press and Public
  Relations

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Help save the Planet. Change Lives. www.wtmwrtd.c
om
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