Hospitality leading in a digital world

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Hospitality leading in a digital world
Mahmoud Khattab Professional Services

This document is confidential and is intended
solely for the use and information of the client
to whom it is addressed.
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• Agenda
• Introductions
• Drivers for change in the Hospitality
• The new reality
• Digital Technologies and IP
• Hospitality Solutions

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IntroductionWho we are
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Drivers for Change in the Hospitality Industry
ARUP, Hotels of the Future
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Public Opinion ARUP Foresight and Innovation
Love Comfortable bed, escape, comfort, luxury,
big pillows, instant wireless access, ease of
blocking, personal attention, attentiveness of
service, seamlessness, total service,
connectivity to friends and family, human
confirmation of the system, social interaction,
trusted network, real person, construct the
experience as you go, 24-hour service, fantastic
food, fresh food, room with a wonderful view,
location, lighting, windows that open, swimming
pool, well-designed bathroom, fantastic bath,
massage uniqueness, peace familiarity
Hate Crowds, lack of service, anonymity, badly
designed bathrooms, dirty, unhygienic, smoky
smell, depersonalized, queues, uniformity, noise
pollution, bad views, bad food, clunky ironing
boards, hair dryers that dont work, cramped
rooms that feel like boxes, no internet
connection, faulty internet connection, wires,
wires, wires, poor lighting, eating alone, bad
location, sterility, cloneness, fake service,
badly designed work spaces, uncomfortable
settings, ugly carpeting
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1970
2009
The Changing Face of Hospitality
Modern Hotels need to be designed for Converged
Communications

• The ability to provide high class internet
  access, entertainment services, content, and
  voice communications both over high speed wired
  networks and wireless networks has become more
  important than ever before

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Say goodbye to TV as you have known it.
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The Hotel Entertainment Center Is Wherever The
Guest Wants It.

• Whenever
• Wherever
• Whatever

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The Future Of In-room Entertainment Begins With i.
Source Cisco Global IP Traffic Forecast, June
2008
Study states Devices that directly
Internet-enable the home theater will drive
significant traffic to the Internet, as viewers
turn to the Internet for niche content and other
unique content not available through commercial
on-demand services.
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74 Of Broadband Users
Watch or download video online
Source Pew Internet Project, July 2008
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These New Media Habits Are Your Guests Habits.
Source Integrated Media Management, August 2008

• Their media at their convenience on their medium
  of choice

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The Walls Have Crumbled

• The in-room entertainment and information
  experience must match the habits and expectations
  of todays travelers
• The captive-audience, limited-choice model of VOD
  is being tuned out

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Solution case for Hospitality IPTV for
Hospitality

• Key Benefits
• Better client experience
• Large choice of content
• Easily add/modify channels
• Superior quality (1 decode)

Hotel Room
du IPTV head end
MPEG 2/4 decoder
over 350 channels free to air specialized
du MPLS Network IP VPN
MPEG 2/4 encoder
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Technologies Changing Hotel Experience
Wi-Fi
Wireless Phone Network
IPTV Entertainment on Demand
Fire Security
Smart Room
Outdoor / Landscape Lighting
Power Distribution
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Technologies Changing Hotel Experience
Guest Room
Back-/Front Office/Technical Room
TCU
AC
WL2
PDA
HHSC Attendant Console
IP-Phone
Light/Blind Switch
Cisco
lights
LCD-Screen
RCU
WLAN-AP
Access Control
Blinds
EIB
TCP / IP
Set Top Box
LC
TCP / IP
BMS
Hospitality Application Server
AoD/VoD Server
IP-Phone
Internet
Interactive Remote Control
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du providing the connectivity
Mobile Services GSM
Business facilities
Guest Rooms
Admin offices
Quad play provider
Managed VLAN
Fixed services (voice, data, video)
Application Level
Hospitality Voice
Hospitality Internet
Hospitality Video
Others

• PMS
• Billing
• Asset Management

• IP Telephony
• PMS Integration

• HSIA
• VPN

• IPTV
• VOD

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Other digital solutions and Service for
Hospitality

• National International connectivity to link
  sister Hotels
• Customized Managed telephony solution with real
  time billing information
• High bandwidth internet for guest browsing
• Call center voice routing for centralized hotel
  reservation
• Public and Private WIFI solutions
• Managed IP ports
• Professional Services team focusing on
  Hospitality sector
• Alliances with world leading technology partners

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