C.I. Interactive, Inc.

1
Marketing Results Through Technology
2
Hotel Distribution Options Prior to the
Internet

• Travel Agents
• Hotel Travel Index
• Global Distribution System (GDS)
• Print Advertising
• Television Radio
• Billboards

• CD ROM
• Airline Reservation Systems
• Telecom (800 numbers, phone fax)
• Direct Sales
• Wholesale
• Corporate Contracts

3
Hotel Distribution Options Since the Internet

• Hotel Travel Index (print online)
• GDS with Internet distribution channels
• Third Party Discounters
• Hotels.com
• Travelocity
• Rogue Web Sites
• CD/DVD with Web Site Links
• PMS System with Web site integration and
  real time booking
• Pay-per-click Web Advertising

• Search Engine/Directory Listings
• Banner Ads
• Property Web Site
• E-mail marketing
• Print tracking through Property Web site
• Web Portals
• Regional Web Guides
• Wifi Channels

4
Impact Of The Internet On Hotels

• The Internet modifies all distribution
  channels requiring a new marketing and
  management model.
• Attempts to integrate Internet distribution
  channels into their current management and
  marketing models often create confusion and mixed
  results.
• The new model requires placing the Internet at
  the center of a distribution and marketing
  strategy. The Internet is the ultimate Direct
  Distribution Medium.
• Internet communication has become the hub for
  all distribution methods.

5
Impact Of The Internet On Hotels
(Cont.)

• Hoteliers can lose control of their revenue
  management by not shifting focus to the
  Internet.
• Internet services are complex and fragmented
  offering few if any overall solutions.
• Coordination of these diverse and often
  contradictory products and services falls on
  the shoulders of hoteliers.
• Poor understanding and coordination results in
  rate dilution and control falling into the
  hands of online discounters.
• By changing focus and gaining control over the
  Web, hoteliers can regain control of revenue
  management and have a significant edge over their
  competition who remain mired in the confusion
  the Web has created.

6
Internet Services Are Fragmented

• Internet service options are fragmented.
• Properties often use multiple providers with
  overlapping or contradictory services.
• Our focus as a company is to help a property
  integrate and effectively make use of these
  fragmented services.
• This approach allows us to provide our own
  products and services when appropriate and to
  use other vendors where appropriate without
  undermining our business.
• The need for consulting and integration will
  continue regardless of the directions the
  Internet takes.

7
Internet Services Are Fragmented
(cont.)

• Overall coordination of Internet Services are
  lacking.
• Overall coordination of Internet efforts with
  property and revenue management is lacking.
• Coordination and effective use of Internet
  marketing with other marketing channels is
  lacking.
• Internet companies may offer a consolidated
  approach to the marketing of a property Web
  site, but they rarely touch on overall
  revenue management or the management of third
  party distribution channels.
• Internet services and distribution options are
  constantly changing
  
• and success depends on the propertys ability
  to act quickly when
• these changes occur.

8
Our Solution Control The Internet

• Begin from the top and let us help you control
  the Internet and not let it control your
  business and revenues
• Perform overall evaluation of properties
  distribution channels and use of the Internet
• Develop overall plan and strategy for property
• Recommend provide Internet solutions based upon
  overall strategy and plan
• Provide ongoing oversight and management of
  propertys revenue management with primary focus
  on Internet channels
• Coordinate integration of new products and
  services

9
C.I. Interactive Services

• Consulting and Management
• Internet Services
• Products

10
C.I. Services Consulting and Management

• Revenue and distribution channel evaluation
• Revenue and distribution channel management
• Property management and consulting services
  through Master Link Club and Hospitality
  Management

11
C.I. Services Internet Services

• Evaluation of Current Use of Online Resources.
• Search Engine Optimization and Positioning
• Pay-Per-Click Marketing
• E-mail Marketing Services
• Travel Agent Marketing
• Online Media Buying
• Linkage Research and Interactive Advertising
  Management
• Web Database Mining, Profiling and Marketing

• Online Offline Ad Tracking
• Services and Event Marketing
• Copy Writing Services
• Photographic Services including Virtual Tours
• Competitive Intelligence
• Newsletter Service
• Web Site Management
• Proactive Web Site Traffic Analysis

12
C.I. Services Products

• Web Site Design and Hosting
• Interactive Web Site Tools
• Reservation Software (individual and
  multi-property versions)
• Email Marketing Software (individual and
  multi-property versions)
• Meeting and Event Planning Software
• Wedding Planning Software
• Menu Software
• Newsletter Software
• Lead Tracking Software
• Integrated reporting (including reservations,
  arrivals, cancellations, web tracking)
• Custom solutions