Bemarkingsbestuur 214 Marketing management 214

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Bemarkingsbestuur 214/ Marketing management 214
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Inligtingsbronne/ Information sources

• Biblioteektuisbladsy/ Library homepage
  www.sun.ac.za/library
• vir boeke/ for books
• gebruik biblioteekkatalogus/
• use library catalogue
• vir e-tydskrifte/ for e-journals
• gebruik e-tydskrifte/ use e-journals
• vir tydskrifartikels/ for journal articles
• gebruik Databasisse tydskrifartikels/ use
  Databases journal articles

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Search for books
Search for articles
Search for journals
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Databasisse en tydskrifartikels/ Databases and
journal articles

• Ebscohost Research Databases Academic search
  premier Business source premier
• MarketLine
• SA ePublications

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Ebscohost guide
Select Academic search premier and Business
source premier and Continue
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Enter keywords here
Refine search by using the Full Text and
Scholarly Journals options
You may also enter a Journal title
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To view articles click on the article title
OR Add to folder list
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Select any of the options to download the
articles
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Sabinet guide SA ePublications and SA Media
Select database to search SA Media or SA
ePublications
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Select Advanced search
enterkeywords
Limit options
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Select pdf to view article
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JS Gericke tydskrifte/ journals

• Elektroniese tydskrtifte/ Electronic magazines
  Business Week
• Financial Mail
• Finweek
• Fortune
• Net in die biblioteek onderste vlak (bruin
  kolle)/ Only in the library lower level (brown
  disks)
• Marketing Mix Reserwe/ Short loans
• SA Journal of Marketing 658.8005 JOU
• South African FMCG Retailer 658.87005 SOU
• Supermarket retailer 658.87805 SUP

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JS Gericke tydskrifte/ journals

• Fortune e-tydskrifte/ e-journals or 051 FOR
• Journal of advertising research e-tydskrifte/
  e-journals
• Journal of advertising e-tydskrifte/ e-journals
• Journal of marketing 658.8005 JOU
• Journal of retailing e-tydskrifte/ e-journals or
  658.87005JOU
• Journal of retailing and customer services
  e-tydskrifte/ e-journals or 658.87005 JOU
• Marketing Mix Reserwe/ Short loans
• Supermarket retailer 658.87805 SUP

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E- journals
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Enter journal title and search
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Select Database name (in blue) to view journal
details
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JS Gericke naslaan/ reference

• Elektroniese naslaanbronne/ Electronic sources
• Encyclopedia of major marketing campaigns
• Key Marketing Skills Strategies, Tools and
  Techniques for Marketing Success
• Marketing Audit Handbook Tools, Techniques and
  Checklists to Exploit Your Marketing Resources
• Groenkolrakke onderste vloer (nie- uitleenbaar)/
  Green disks lower level (restricted use)
• The encyclopaedia of brands and branding in
  South Africa R 658.8270968 ENCGraphis
  advertising annual R 741.67 GRAInternational
  directory of company histories R 338.709
  INTInternational marketing data and statistics
  R 658.8305 INTSouth Africas most admired
  companies R 338.70968 SOU

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Boeke op reserwe/ Books on Short Loans

• Marketing in South Africa
• Marketing success stories
• The market planning guide
• Marketing plans
• Marketing by matrix
• Marketing planning
• The market plan
• Integrated marketing communications
• The size and scope of the non-profit sector in
  South Africa
• Marketing workbook for nonprofit organizations

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JS Gericke boekrakke/ book shelves

• Merke/ Brands and branding 658.827
• Advertensies/ Advertising 659.1
• Bemarking/ Marketing 658.8
• Grafiese ontwerp/ Graphic design 741.6

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SARAD (South African Rates and Data)

• gebruik Multimedia rekenaar op onderste vloer/
  Use the multimedia computer on the lower level
• Programs/ Sarad Digital/ Open RateCard Finder
• View index
• Selekteer publikasie om advertensie kostes te
  sien/ Select publication to view advertising
  costs

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Nuttige bladsye/ Useful links

• Gids tot die biblioteekkatalogus/ Guide to the
  library catalogue
• Verwysingstegnieke Harvard/ APA/ Reference
  techniques Harvard/ APA