1
Digital Transformations in the Information
Society meeting

• Measuring ICT in Europe EITOs experience
• Axel Pols
• German Association for IT, telecom and new media
  (BITKOM)
• European Information Technology Observatory
  (EITO)
• Geneva, 2 June 2006

2
European Information Technology Observatory -
members and sponsors

• Sponsors

• Founding members

3
EITO general information

• Broad and unique European initiative, founded in
  the early nineties
• Publishes the established yearbook for the ICT
  and CE industry in Europe
• Contains detailed data and information both by
  country and by market segment
• Presents special studies on topics of particular
  interest
• Produced by the EITO Task Force experts in
  co-operation with leading market research
  institutes

4
EITO 2006 - contents

• The evolution of the European E-economy
• The ICT market in Europe
• The digital broadband value-added services
  industry and markets in Europe P2P networks and
  markets
• The CE market in Western Europe
• Statistical outlook

5
EITO Statistics in terms of OECD framework
in red covered by EITO
Source OECD
6
Analysis of ICT spending some challenges

• Evaluation of data quality variety of sources,
  concepts, definitions
• Market segmentation distinguish temporary from
  permanent developments
• The concept of end-user spending what is the
  price of a cellular phone?
• Exchange rate issues
• Nominal versus real changes

7
Benchmarking ICT spending (1)
ICT expenditure as of GDP the higher the
better?
Source EITO 2006 in co-operation with IDC
8
Benchmarking ICT spending (1)

• ICT expenditure as of GDP the higher the
  better?
• Level of ICT infrastructure need to catch up?
• Different price levels
• Efficiency of expenditure
• Economic structure
• Consumer versus business spending

9
Benchmarking ICT spending (2)
ICT expenditure per capita what the figures
(dont) tell
Source EITO 2006 in co-operation with IDC
10
Benchmarking ICT spending (2)

• ICT per capita what the figures (dont) tell
• Comparative price levels?
• Consumer versus business spending
• Concentration of expenditure (age, income,
  region)

11
Conclusion indicators need to be interpreted
carefully

• Combine supply-side and demand-side analysis
• Try to distinguish between ICT spending of
  consumers, business, and public sector
• Look at comparative HW, SW, Services shares in
  total ICT
• Look at share of consumer budget spent on ICT
• Consider growth dynamics

12
More information and contact

• German Association for information technology,
  telecommunications and new media
  (BITKOM)www.bitkom.org
• European Information Technology Observatory
  www.eito.com
• Axel Pols - a.pols_at_bitkom.org