COCONINO COUNTY SUSTAINABLE ECONOMIC DEVELOPMENT INITIATIVE

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COCONINO COUNTY SUSTAINABLE ECONOMIC DEVELOPMENT
INITIATIVE SUSTAINABLE TOURISM
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INSTITUTE OF ECOTOURISM Sedona,
Arizona www.ioet.org
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Leave it as it is, nature has been at work on it
for eons, and man can only mar it. -
Theodore Roosevelt
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In 2001 global travel and tourism generated 4.5
trillion and is expected to increase 4 per year
to 9.3trillion in 2011.
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Sustainability is defined as development or
progress that meets the needs of the present
without compromising the ability of the future to
meet its own needs. - World Tourism
Organization
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Expansion merely refers to growing larger
whereas development is the process of
improvement. Do we really want MORE?
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A sustainable tourism program should ensure
efficient use of environmental elements related
to the tourism industry, with the least possible
impact on ecological processes, natural heritage,
wildlife and biodiversity.
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Secondly, it must be respectful of the
socioeconomic elements of the host community,
working to maintain cultural rituals, mutual
understanding, tolerance, and heritage.
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Stakeholder synergy and tension
No sustainable initiative can be achieved by
uni-dimensional decision making. The challenge
of balancing the interests of business,
residents, government and visitors.
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Sustainable initiatives require considerable
planning, community cooperation, management and
effective marketing.
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77 of arrivals to Northern Arizona come by
automobile.
The First Rule of Tourism Development KNOW THY
MARKET
22.6 come from Phoenix 14.3 come from Los
Angeles 5.8 come from Tucson
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Day-trippers in 2002 spent on average 97 a day,
compared to overnight visitors who spent over
243 per day. - Sedona Visitor Study 2002
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OPPORTUNITIES
Ecotourism Civic Tourism Cultural Tourism
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Principles of Ecotourism
Minimizes visitor impact Builds environmental and
cultural awareness Provides direct financial
support for conservation Provides financial
benefits for host community
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The tourism industry as a whole is growing at
roughly 4 annually, while the ecotourism market
is growing at between 10-30.
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Nature Study
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Ranchland Redevelopment
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Cultural and Historic Tourism
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Adventure Travel
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CHALLENGES
Stakeholder synergy Government
regulation Transportation costs Infrastructure
maintenance Seasonal fluctuations
Competition Overuse Water
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We need to focus on balancing the disparate
interests of business, residents, government and
visitors.
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The aim of this program should be to unite
stakeholders, clarify community goals and clearly
delineate the tools to achieve them.
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We have an unprecedented opportunity to leave
the world better than we found it. -Business
Enterprises for Sustainable Travel