TALISMA Maximizing Communication with Prospective Students

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TALISMAMaximizing Communication with Prospective
Students

• Michelle Howell
• Director of Graduate Recruitment
• Seth Meranda
• Computing Coordinator for Interactive Marketing
• and Recruitment

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Presentation Overview
History Talisma Communication

• History
• The way we used to manage prospects
• Unique partnerships
• Talisma
• What is Talisma
• Data Entry
• Programming Campaigns
• Communication
• Sample Messages to a Prospective Student

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The Good Old Days
History Talisma Communication

• Students filled out information sheets, but were
  never followed-up with or tracked
• The contacts were entered into an Excel
  spreadsheet
• Personalized emails were mail-merged and sent out
  one at a time
• Entire list was looked up manually to check for
  application status monthly
• No additional follow-up

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Partnering with Undergraduate Admissions
History Talisma Communication

• Explored options for purchasing data management
  system
• Partnered with Undergraduate Admissions to share
  Talisma
• Created a shared position to manage Talisma
• Benefit of Undergraduate Admissions experience

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What is Talisma
History Talisma Communication

• Provides consistent follow-up with all
  prospective students
• Answers basic questions
• Highlights selling points
• Allows you to interact with top prospects
• Tracks all students from prospect to enrolled

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What is Talisma
History Talisma Communication

• Robust CRM Solution
• Track multiple recruitment properties
• Build extensive campaigns
• Email
• Print
• Develop recruitment stages
• Generate ROI reporting

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What is Talisma
History Talisma Communication

• Segment markets
• Customize communication
• Import outside data

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Data Entry
History Talisma Communication
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Programming Campaigns
History Talisma Communication
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Formatting for Email
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Tips for Effective Emails
History Talisma Communication

• Include keywords in the subject and opening
  sentence
• Get to the point
• Avoid gimmicky language
• Present a call-to-action
• Take users to the page they want
• Write for readability
• Dont send attachments

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What Grad Studies will provide

• A strong from field entry
• Effective lead generation
• Email design to navigate through SPAM filters
• Professional, toolbox-based visual design
• Automated timing
• Updated strategies based of industry SPAM
  regulations

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Questions?Michelle Howell2-4458mhowell2_at_unl.edu
Seth Meranda2-1530smeranda2_at_unl.edu