How do they do it

1
How do they do it?

• By Kelsey and Katie

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Definition of advertising

• Advertising is when a company wants to influence
  people to buy their product using the media, such
  as magazines, internet, newspapers and
  television.

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Common Advertising Techniques
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Star Power

• Star Power is when companies use a celebrity on
  their commercials. They use the celebrity to
  influence you to buy their product because you
  would want to buy it if a celebrity would want to
  use it.
• Example Britney Spears is drinking a Pepsi so it
  will make the viewer want to buy it.

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Excitement

• Excitement is when promoters will act excited
  giving the impression that you will be that happy
  when you receive the product.
  
• Example Jessica Simpson is happy when she
  receives an item and so you will think that you
  will be excited when you receive the item.

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Life Like Settings

• Promoters advertise the item with the setting the
  product needs but when you would buy it and get
  home you wouldnt have that setting. Example If
  someone bought a remote controlled car and it
  didnt come with all the ramps and jumps.

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What Does Propaganda Mean?

• Propaganda is when someone wants to influence you
  to believe what they believe which is not
  necessarily true.
  
• Example Its just like Hitler when he said all
  Jews deserved to die.

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How long is the average commercial?

• The average commercial is approximately 30 to 45
  seconds. Most companies can only buy so much time
  because it is expensive.

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Advertising Targets

• Advertising mostly targets teens. The companies
  sell their product by trying to sell to teens
  because teens want to try new things, they have
  the money to spend as they spend 25 billion per
  year.

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What makes a good slogan?

• A good slogan is catchy. It would be stuck in
  your head and you would be singing it. It would
  get you to think about their product and feel a
  need to buy it.

Subway eat fresh
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What makes a good logo?

• A good logo is be brightly colored and simple
  shaped. They put their logo on all their
  advertising and products so when people see
  their logo they know what company it is.

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Product Placement

• Product placement is when marketers pay to have
  their product in television shows and music
  videos, ect. Example if in a music video the
  singer is wearing brand named clothes he may have
  been paid to do so.

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Analysis of McDonalds

• In the McDonalds commercials they use catchy
  songs and Ronald McDonald is the main McDonalds
  character. Whenever anyone would see him they
  would think McDonalds. They also use bright
  colors for their logo and whenever you see that
  logo you know it is McDonalds.

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A Special Thanks to..

• Sofie Maurice and Crystal Pearl-Hodgins Thank
  you to all these websites for their photos.
  www.luc.edu/faculty/jreymon/clock.jpgwww.columbia
  cougars.com/200220CC20spomsorswww.ateasemedic
  ine.com/Hawaii.jpgwww.dress-smart.co.nz/cnnfn.com
  /../dimassimo/advertising.03.jpgwww.hightidesurfs
  hop.com//swimwear.htmlww.cs.cmu.edu/dpetrou/bb/p
  ictures/target.jpg

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And

• Cnnfn.com//dimassimo/adverising.03.jpgww.cs.cmu.
  edu/dpetrou/bb/pictures/target.jpgwww.game-revolu
  tion.com/chatter/mailbag/hitler.jpgwww.nichodaemu
  s.com/images/gb-excited.jpgwww.ukbritney.tv/../pe
  psi2001_ads/pepsi7.jpg