Educating the Public CIWM New Generation Group Presentation

1
Educating the PublicCIWM New Generation
GroupPresentation

• Catherine Mulligan, Waste Watch
• September 16th 2005

2
Who are we?
Waste Watch is a leading UK environmental charity
promoting sustainable resource use. Waste Watch
campaigns through policy development for all
areas of society to reduce, reuse and recycle
whilst working on changing attitudes and
behaviour through projects and services.
3
Whats our history?

• Established in 1987 by National Council for
  Voluntary Organisations (NCVO)
• Voice for voluntary sector recycling
  organisations
• Provided information, communication and education
  about recycling
• Waste Watch is based in London and employs 40
  skilled and enthusiastic staff

4
Educating the public
Education is VITAL to increase recycling and
waste minimisation behaviour and make it the norm
in society Awareness and knowledge Understandin
g Motivation Action
5
How we educate

• Waste Watch is involved in education in a number
  of different ways
• Through the communications work of its
  consultancy
• Through its regional education team
• By door-stepping
• Via information provision

6
Communications Consultancy

• Provides specialist communications consultancy at
  national,
• regional and local level to a variety of clients
  including
• Waste and Resources Action Programme (WRAP)
• WRAP ROTATE team (delivers local authority
  support)
• Defra WIP LASU contracts
• Local authorities
• Waste management companies
• All projects, however varied in approach, share a
  common
• theme of communicating and, therefore, educating
  the public
• about recycling

7
National projects

• WRAP Recycle Now consultancy support
• Deliver strategic consultancy support on national
  Recycle Now campaign about its current and future
  direction
• Manage the Recycle Now brand
• - Advise on brand guidelines and correct
  implementation
• - Hold and maintain the image library, a local
  authority resource
• Produce fortnightly e-zines which bring the
  campaign news to the local authorities
• Website support

8
Recycle Now E-zine example
9
Communications Best Practice

• Production of Toolkits and Guidance Documents for
  WRAP
• Developing Recycling Communications Campaigns
  A Practical Toolkit, aimed at recycling officers
  in local authorities
• The Real Nappy Campaign Resource Pack, aimed
  at local authorities
• Researched and developed a best practice guidance
  document Engaging Black and Minority Ethnic
  Communities in Recycling Activity
• All are available in hard copy and are also on
  the WRAP website

10
Local communications for localauthorities

• London Borough of Barking and Dagenham
• Undertook a communications audit and created a
  communications strategy
• Implementing a two year recycling communications
  campaign
• Surrey County Council
• Event management including annual County Show,
  roadshows and supermarket events. Theme was waste
  minimisation
• Campaign monitoring and evaluation
• Royal Borough of Kingston
• Launch events to promote a new estates recycling
  scheme to residents.

11
Local communications

• Bracknell, Reading Wokingham Re3 local
  authorities
• Waste Watch undertook
• Implementation of the newly created Re3 brand
• An integrated, medium-weight six week advertising
  campaign
• Further communications work included education
  work,
• door-stepping, training of local authority
  officers and community engagement
• Development of a communications strategy for the
  subsequent two years

12
Re3 Poster campaign
13
Sefton Council Newsletters

• Abitibi Consolidated
• Write and produce a bi-annual newsletter for
  residents of Sefton Council promoting recycling
  and reporting on their progress

14
Websites

• Waste Awareness Wales
• Development of websites to support the launch of
  the new 'Recycle for Wales' campaign.
• This included three fully bilingual websites
• - a consumer site to raise awareness and
  recycling action
• - a dedicated children's site to engage younger
  users
• - a partner's site to support local authority
  use of the new brand.
• All three sites designed to conform to AAA
  accessibility standards making them accessible to
  all users

15
Waste Awareness Waleswebsite
16
Door-stepping

• Door-stepping is an excellent method for
  educating residents about recycling and proves
  highly effective.
• Teams talk to residents in a targeted area,
  offering information, help and advice about local
  services and answering any queries.
• Door-stepping can also provide a fantastic
  opportunity to undertake research with residents.
• Waste Watch has recently undertaken door-stepping
  projects in Hertfordshire, Westminster City
  Council, London Borough of Ealing, Royal London
  Borough of Kingston-upon-Thames.

17
Door-steppers in action!
18
Waste Watch education dept

• National waste education outreach projects -
  Cycler
• National advice and support services
• WESP
• Education Gateway (funded by Yell), a web portal
  to waste resources and support materials
• Teacher training
• Geographically based education outreach projects
• Schools Waste Action Club
• Campaigning for strategic waste education funding
• Education Consultancy

19
Recycle Western Riverside

• A five year, 5.4m campaign to 2007
• Key components
• Waste awareness
• Education and communication
• Technical recycling support
• Market development closing the loop
• Waste minimisation
• A partnership campaign, Waste Watch works with

20
RWR Key Objectives

• Help boroughs to meet their statutory recycling
  targets
• Harmonisation
• Reinforce the message across the local
  communities
• Tackle the transient population
• Spread the concept and lessons learned
• Sustainability
• Strengthen the markets for recyclables
• Ensure recycling and waste minimisation are
  permanent, integral parts of borough waste
  management systems
• Provide a solid foundation for more fundamental
  changes to resource management

21
Information and Research

• Wasteline information service
• Wasteonline electronic library
• Information support and insight for research
  projects
• Statistics and advice for Recycle Now
• Website and helpline advice and training

22
Take a look at our websites
Waste Watch www.wastewatch.org.uk Wasteonline www
.wasteonline.org.uk Recyclezone (for kids and
teachers) www.recyclezone.org.uk Recycle Western
Riverside www.westernriverside.org.uk
23
Get in touch!
Waste Watch Tel [phone] Communications
Consultancy Catherine Mulligan 020 7549
0350 Environmental Consultancy Renia Spong
020 7549 338 Education Lisa Cockerton 0113 281
7380 Information and Research Stephen Webb 020
7549 0341
For more information, visit www.wastewatch.org
.uk