PowerPointpresentatie PowerPoint Presentation

1
Creative Industry
Pioneers in international business
2
Porcelyne Fles
Pioneers in international business
3
Spyker
Pioneers in international business
4
Spyker
Pioneers in international business
5
Performance DJ Tiesto
Pioneers in international business
6
Sexy Relaxy Richard Hutten
Pioneers in international business
7
Richard Hutten
Pioneers in international business
8
New mailbox
Pioneers in international business
9
Flexa 1-2 paint
Pioneers in international business
10
Bugaboo frog
Pioneers in international business
11
G-star
Pioneers in international business
12
Dick Bruna Miffy/Nijntje
Pioneers in international business
13
Fashion Viktor Rolf
Pioneers in international business
14
Bureau Mijksenaar - Schiphol Airport
Pioneers in international business
15
Bureau Mijksenaar
Pioneers in international business
16
logo
Studio Dumbar logo Beijing Olympic Games
Pioneers in international business
17
Anton Corbijn
Pioneers in international business
18
Pioneers in international business
19
Creative industries definition

• Arts
• Media and entertainment
• Creative business services

20
Creative industries - characteristics
Creative industries - characteristics

• Fast-growing part of the Dutch economy
• More than 85 of firms are SMEs
• 3.2 of total number of jobs
• Employment growth to 34
• Fast-growing exports
• Architecture, advertising, film and media
• Turnover approx. 1.5 of GDP
• Exports approx. 0.14 of total Dutch exports
• Internationally renowned architecture, design,
  advertising, film and recorded media

21
Creative industries internationally renowned

• Design modern, innovative, experimental, sense
  of humor
• WAACS Senseo coffee-maker
• Bugaboo stroller from Sex and the City
• Fashion design by VictorRolf
• Daring lingerie by Marlies Dekkers
• Emotive Micro Range by Philips Design
• Wayfinding systems at airports by Bureau
  Mijksenaar
• Dick Brunas postage stamps for the Japanese post
  office

22
Creative industries internationally renowned

• Architecture fifth in international BauNetz
  rankings after Germany, USA, UK and Switzerland
• Rem Koolhaas Office for Metropolitan
  Architecture CCTV Beijing
• MVRDV
• Erik van Egeraat
• Advertising third place 2004 Lions dOr after
  USA and UK
• 180 Amsterdam campaigns for Adidas, Amnesty
  International, UEFA

23
Creative industries internationally renowned

• Media several international awards
• Endemol
• Eyeworks Test the Nation and The National IQ
  Test
• Performance Dutch performances among worlds
  best
• Concertgebouw Orchestra performs all over the
  world
• DJ Tiësto major performance at 2004 Olympic
  Games
• Violinist André Rieu and his Johann Strauss
  Orchestra travel the world
• Nederlands Dans Theater moving all over the
  world

24
Creative industries - characteristics
Creative class Richard Florida

• Netherlands eighth place in Richard Floridas
  Global Creativity Index after Sweden, Japan,
  Finland, USA, Switzerland, Denmark and Iceland
• Creative class covers not only writers,
  designers, musicians, composers, etc., but also
  mathematicians, engineers, physicians, social
  scientists, teachers and even managers and
  financial and commercial experts.
• Creative class in the Netherlands 29 47

Pioneers in international business
25
Pioneers in international business