Designing for ECommerce

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Designing for E-Commerce

• By Jon McCabe Paul Anbro

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What is E-Commerce?

• E-commerce means electronic business.
• Break e-commerce down into e and business, and
  the definition is clear. E simply means anything
  done electronically, usually via the Internet.
  Business means business...that you already
  understand.
• The e-commerce process explainedE-commerce is
  the means of selling goods on the Internet, using
  web pages.

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History of E-Commerce

• Started in the dot-com era (mid 90s)
• Problematic in the beginning because of security
  concerns, the general public did not trust the
  internet.
• As the internet became more popular businesses
  saw a potential for a whole new marketplace.

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E-Commerce Facts

• Census reports that retail e-commerce sales
  (B-to-C) in the United States increased to 21
  billion in the fourth quarter of 2004, up from
  17 billion in the fourth quarter of 2003, an
  increase of 22.3 percent.
• The increase of total retail e-commerce sales
  between the year of 2004 and that of 2003 is 23.5
  percent. 

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Key Concepts of E-Commerce

• Presentation, placement, display, selling, and
  payment are the familiar concepts, ecommerce
  demands that all this be done on screen in a
  systematic process.
• Having a secure and efficient way for users to
  make their purchases.

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Frameworks of good E-Commerce

• Easy navigation
• Flowing color scheme
• Search field for added accessibility
• Efficient process to final order screen
• Secure transaction interface
• -Encrypted transaction
• -Truste

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Frameworks cont

• Clear directions
• Good description of products
• Opt-in or Opt-out of mailings
• Items are tracked after shipping
• Customer ratings products are rated by customers
  after they buy them.
• Shopping carts or Wish lists

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Keep them coming back

• Good e-commerce sites incorporate user names and
  passwords to increase the number of return
  buyers.
• Offer online rebates, or free shipping to entice
  users.
• Offer related items based a users previous
  purchases.

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Know your audience

• Sites for children should feature simple
  language, bright color scheme, and good
  metaphors.
• Teenagers are going to want a cool looking
  homepage radical colors, flash pages, and
  interesting animations.
• Some people just want a plain white looking page,
  with limited advertisement and direct access to
  desired content.

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Shopping cart Available
Handy search bar
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Keeping the disabled, able.

• Baby Boomers are the largest growing e-commerce
  demography
• Graphics use ALT HTML tags in case the picture
  cannot be displayed
• Pop-up windows even the disabled hate these
• Font size make sure the font is big, and the
  colors are easy to read.
• Intervening pages try to limit splash pages, or
  have a way to skip them so that confused users
  can get directly to the good stuff.
• Sounds do not rely on sounds to transmit
  information because users may be hearing impaired.

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Notice the big easy-to-see font
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Most complaints involving e-commerce dont
concern the Web component of the deal. Its
usually the product itself or the delivery method
thats inadequate.
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Future of E-Commerce

• The future of e-commerce is almost certainly
  going to be prosperous
• The rate of people engaged in e-commerce is
  sky-rocketing exponentially
• Digital Markeplaces will continue revolutionize
  the way people shop.
• May affect physical store locations. (i.e.
  NetFlixs effect on Blockbuster)

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References

• http//www.tucson.bbb.org/newsrelease.html?newsid
  80newstype1
• http//www.web-design-uk.biz/
• http//www.infoworld.com/articles/op/xml/01/11/08/
  011108opsecrets.html
• http//home.earthlink.net/lindberg_b/GECGrwth.htm
  

Thank you for your time