BOOMBOAT

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BOOMBOAT A Shrink Ray Report for ltyour companygt
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Mobile Enablement is no longer out of reach -
enter Shrink Ray
TM
A recent study indicates only 8 of the Top 1000
brands have mobile compatible web sites. The
number of cell phone users in Canada is estimated
at 17 million users. The growth in cell phone
users and smart cell phones continues. The
growth in carrier capabilities and 1x-EVDO
networks allowing higher bandwidth
continues. Recent improvements in Cell phone
capabilities and cell phone technology have
resulted in larger browser screens that make the
user experience vastly superior to even a year
ago. This points to a large and untapped market
potential for companies, if addressed properly.
We offer system integration and powerful mobile
enablement services that are the embodiment of
our experience and technical know how to ensure
your implementation and mobile strategy is world
leading. Please note this report is a sample
using a fictional company name Trustbank.

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About the Shrink Ray tests
TM
The Shrink Ray mobile ready report is a report
constructed to estimate some key metrics of
potential web application to be suitable for use
on a mobile device. A mobile device is assumed to
mean a mobile phone or PDA, and variants of these
devices including Blackberries, smart phones,
etc. The Shrink Ray tests include HTTP header
parameters and agent strings to inspect the web
applications pages to determine effort to return
a properly formatted page specific mobile
devices. The overall site design and layout is
also inspected for key metrics such as style
sheet based layouts, table use for data
presentation, and use of frames. The tests also
consider page sizes and loading parameters to
make sure pages can be appropriately Shrink
Rayed to a size of 5k - 15k per page. Some of
the tests used in this report are implementations
of the W3C's mobileOK level 1 test suite.

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Mobile Trends in a Nutshell

• Some Trends
• comScore Networks indicates over 152 million over
  age of 15 are on-line in the US, of these 19
  access the web from mobile devices. Trends hold
  in Canada
• Based on Alexa, only 16 of the top 100 web sites
  have a auto-detect mobile web version however,
  this has grown by over 200 in the last year.
  These sites thrive by having mobile auto detect
  capability (format to most devices).
• Canadian Carriers continue to advance and expand
  their high bandwidth capable 3G capable networks,
  but optimization of content is still key.
• Worldwide, there are more digital mobile phones
  than televisions and PCs combined, half are less
  than 1 year old (AT Kearney)
• Location based services are expected to grow by
  150 per year for the next 5 years.

• What it all means
• Organizations that embrace auto-detect mobile web
  sites increase overall traffic thus opportunity.
• We are in the midst of a revolution that is
  instigating a shift in how we use our mobile
  devices.
• The experience must be specific and rich for each
  device.
• Organizations that want to cater to the growing
  base of users who access the web via their mobile
  device need to consider creating mobile computer
  sites.
• Typical mobile pages need to be 5k in size
  compared to a typical web page of 50-100k per
  page.
• Mobile web browsing is emerging as a suitable
  alternative to PC/laptop access.
• Mobile web presence must utilize mobile browsers
  and not require additional downloads

Top 9 mobile web browsers among wireless internet
users
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Web application investigation for TrustBank

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Our Shrink Ray hosted Service

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Shrink Ray Key Process
Step 1 - Record Shrink Ray GUI allows you to
crawl through the site and record the pages you
wish to present
Step 2 - Trim identify the areas for
presentation and modify the XSL via our or your
XSL editor.

Step 3 - Test and preview test pages via test
facility on chosen devices
Step 4 - Infrastructure and Promote DNS routing
for m.bmo.com, certificates for SSL.
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Shrink Ray Key Benefits

• As a secure hosted solution via Bell Managed
  Information Services , there is no provisioning
  of new hardware and reduced impact to current IT
  resources
• Easily access existing web applications from
  mobile devices without re-coding the web
  application html
• Empowers business analysts to quickly tailor
  enterprise applications to the needs of the
  mobile user
• Our targeting and marketing team works with you
  to assist in developing and delivering against
  key marketing plans
• No requirement to understand the specific
  capabilities of individual mobile devices or the
  networks they use
• Existing web applications can continue to change
  and be developed with minimal impact on mobile
  device support
• Full interoperability with all major enterprise
  systems and standards
• Future-proof and investment-protected mobile
  computing platform

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Case Study - INGDirect
Objectives - Rapidly deliver financial services
via mobile device- Leverage existing
infrastructure and architecture- Reduce inbound
calls to CC, increase CS Timeline - from
concept to deployment ready in 4 months Key
Success Factors for Development- Any device
(100 coverage)- Usability regardless of
device - As future proof as possible, easy
maintainability Key Learning - Focus on
must have functionality - focus on device
type to Trim functionality - two phase testing
(emulators then devices) - Architecture must
allow for new device types

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A Summary Proposal to BMO
The Challenges
The Environment
The BMO Opportunity

• Increased speed of wireless networks make mobile
  applications more usable
• How to mobile enable and increase customer
  satisfaction
• Device form factors promote application use
• Consumers utilizing devices during idle time
  (e.g. riding transit, shopping downtime)

• Focus on delivery key banking services to base
  during downtime
• Reduce inbound IVR calls
• Increase Customer Satisfaction
• Result
• Increased retention and customer satisfaction
• New customer channel

• Proliferation of devices makes it difficult to
  have a consistent user experience
• Provisioning new hardware and securing IT
  resources takes time
• Unique user interface design
• Cost and Time
• Ability to re-use current organizations investment

The Shrink Ray Solution - hosted by Bell Managed
Information Services

• Our hosted mobile application platform and Shrink
  Ray Service which integrates with your current
  web platform with ease and utilizes a proven
  methodology, without provisioning new hardware or
  IT resources
• Maintains high usability for existing and new
  devices, automatically handles changes to your
  existing presence
• Incorporate new devices as they come to market
  via our carrier partnerships and automated
  testing ensuring a low total cost of ownership
  post launch.