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Community Emergency Response Team

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Plan for Program Maintenance. NYSEMO Version 1.0 Sept. 2003. 1. Define Program Goals ... Synonyms: partner, colleague, ally, confederate, accomplice. ... – PowerPoint PPT presentation

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Title: Community Emergency Response Team


1
  • Community Emergency Response Team
  • CERT
  • Launching a CERT Program

2
Launching a CERT 5 Components
  • Define Program Goals
  • Identify Resources
  • Market the Program
  • Deliver the Training
  • Plan for Program Maintenance

3
1. Define Program Goals
  • Effective Disaster Response Teams?
  • Better Community Preparedness?
  • Support for Other Public Safety Efforts?
  • Enhanced Public Relations?

4
Effective Disaster Response Teams
  • Individual disaster responder skills
  • Team organization
  • Linkage with professional responders

5
Linkage with Professional Responders
  • When deployed, CERTs must be able to function on
    their own
  • CERT operations also need to be linked with other
    responders
  • Means and degree of linkage between CERTs and
    other responders depend on nature of the event

6
Better Community Preparedness
  • CERT participants maintain high level of home and
    workplace preparedness
  • Participants are more informed about risks and
    vulnerabilities
  • Participants are already committed to safety and
    well-being of their neighbors

7
Support Other Public Safety Efforts
  • Installing smoke detectors, providing safety
    standby at community events, etc.
  • Benefits the community-at-large
  • Benefits the CERTs
  • Benefits the program (value-added volunteers)

8
2. Identify Resources
  • What will we need?
  • Where will we get it?

9
What Do We Need to Get Started?
  • Course material and training props
  • Support for the concept
  • Program Coordinator
  • Trainers
  • Program forms and flyer
  • Info management tool

10
Course Material and Props
  • NYS CERT CD with IG, PM, PPT, etc. for printing
    manuals and presentations
  • Internet sites (NYSEMO, FEMA, other CERT
    programs)
  • Local emergency management offices
  • American Red Cross (video, pamphlets, specialty
    training)
  • Local utilities (info pamphlets, props)

11
Support for the Concept
  • Its a real resource! vs. Its a new program!
  • Whenever possible, Let your citizens do the
    talking
  • Always keep elected officials in the loop

12
Program Coordinator
  • Program development
  • Link between CERTs and professional responders
  • Expanding role and responsibilities of CERTs
  • Continuing education for program participants
  • Funding and budgeting
  • Educating the department and jurisdiction
  • Publicity and networking

13
Program Coordinator
  • Also responsible for program administration
  • Handle public inquiries about program
  • Process registrations
  • Maintain records (financial, inventory, database
    of CERT members, etc.)
  • Schedule basic training courses, follow-up
    training, special events, etc.
  • Coordinate newsletter and other mailings

14
Program Coordinator
  • Also responsible for course management
  • Regular contact with current students
  • Recruit, train and schedule instructors
  • Maintain consistent and up-to-date content
  • Set up classrooms
  • Provide orientation at beginning of new course

15
Program Forms and Info Material
  • Recruitment flyer or brochure (w/ mailer)
  • Registration form
  • Course confirmation letter
  • Liability waiver form
  • Class sign-in roster
  • Certificate of Completion
  • Course evaluation form

16
Info Management Tool
  • Collect and organize info on each program
    participant as soon as you start the training
  • Contact information
  • Team
  • Classes completed / year of completion
  • Continuing ed training completed
  • Other, e.g., ham operator, CERT leader?
  • Consider building a database to facilitate
    mailings, contact lists, etc.

17
First Responders as CERT Trainers
  • ADVANTAGES
  • 1st response experience
  • Training experience
  • Quality control
  • Reliability
  • Set schedules
  • CHALLENGES
  • Uncertainty about CERTs
  • Training experience
  • Cost

18
Bottom Line on Resources
  • Staffing (coordinator and trainers) will drive
    the cost per student

19
3. Market the Program
  • Reaching the Community
  • Maintaining the Political Support
  • Pitching to the Media
  • Pitching to Your Organization
  • Getting Corporate Support

20
Reaching the Community
  • Defining The Community
  • Defining Citizen Roles
  • Working with Ready-Made Partners
  • Effective Community Outreach

21
The Community Sees Itself
  • Geographic Communities
  • Ethnic Communities
  • Businesses
  • Schools
  • Communities of Faith
  • Communities of Interest

22
The Community Seen by Govt.
  • Taxpayers
  • Voters
  • Advocates
  • Victims
  • Customers
  • Partners

23
Customer Opinion about Emergencies
  • Its not going to happen to me.
  • Its not going to be that bad.
  • Theres nothing I can do.
  • Government will do it.

24
The Partner
  • n. A person associated with another or others
    in some activity of common interest. Synonyms
    partner, colleague, ally, confederate,
    accomplice. These all denote one who cooperates
    in a venture, occupation, or challenge.

25
Examples of Ready-Made Partners
  • Homeowner Associations
  • Neighborhood Associations
  • Church Groups
  • Business District Associations
  • Grange Associations
  • Schools/PTAs
  • Scouting Organizations
  • RACES/Amateur Radio

26
Basic Outreach to Citizens
  • Regular meetings of established groups
  • Mailers to membership lists
  • Articles in community newsletters
  • Community events
  • Print media and TV

27
Tips for Effective Outreach
  • Explain the problem, then offer the solution
  • Clarify processes and expectations up front
  • Whenever possible, Let your citizens do the
    talking
  • Identify special audiences that need to know CERT
    training is available

28
Maintaining Political Support
  • Whenever possible, Let your citizens do the
    talking
  • Demonstrate numbers of citizens visibly
  • Invite direct involvement of elected officials,
    agency head, their executive staff

29
Pitching to the Media
  • Give the media action involving citizens
    disasters
  • Publicize photo opportunities and hands-on
    aspect of training
  • Whenever possible, Let your citizens do the
    talking
  • Be prepared for the results of media coverage

30
Pitching to Your Organization
  • Convince them of the problem, then offer the
    solution
  • Clarify program goals and expectations up front
  • Describe CERT training and protocols in agency
    terms

31
Getting Corporate Support
  • Talk business to business
  • Emphasize potential employee involvement
  • Feature enhanced community preparedness

32
Getting Corporate Support
  • Spell out exactly what you want
  • Present a complete plan
  • Goals and objectives
  • Respective roles of all partners
  • Measurable timeline
  • Evaluation process
  • End result must be tangible

33
4. Deliver the Training
  • Allow plenty of lead time Planning!!
  • Pilot course is most important

34
The Program Pilot
  • Test the CERT curriculum
  • Test delivery of training
  • Collect feedback
  • Assess results
  • Make revisions if needed

35
The Program Pilot
  • Select and target test communities
  • Conduct real-life version of the training
  • Conduct a fearless debriefing
  • Seek an outsider to assess the results

36
The Program Pilot
  • Debriefing and assessing the results
  • What prompted the participants to enroll?
  • How did they find out about the training?
  • Their satisfaction with program length?
  • Their satisfaction with program intensity?

37
The Program Pilot
  • Debriefing and assessing the results (cont.)
  • Topics to be expanded, compressed, added?
  • Effectiveness of instructional techniques?
  • Effectiveness of instructional materials?
  • Convenience of schedule and location(s)?
  • Ways to sustain their interest?

38
5. Plan for Program Maintenance
  • Comprehensive program maintenance
  • Examples of maintenance successes

39
Volunteer Retention
  • Commitment to the community
  • Commitment to ongoing training
  • Commitment to building the team
  • A partnership in the program

40
Rescuer Skills
  • Maintain a range of basic response skills
  • Enhance current skills
  • Learn new skills

41
Program Administration
  • Manage information and data
  • Maintain and expand budget
  • Maintain and expand corps of trainers
  • Evaluate program

42
External Program Support
  • Professional responders
  • Community-based organizations
  • City Hall
  • Business community
  • Corporate donors

43
Maintenance Successes
  • Real-Life Activation of Teams
  • Refresher/Advanced Classes
  • Technical Assistance to Teams
  • Program Newsletter

44
More Maintenance Successes
  • Citywide Exercises
  • Neighborhood Exercise Swaps
  • Acknowledgment Events
  • Expanded CERT Activities

45
Sample Expanded Activities
  • CERT Smoke Detector Squad
  • Coordination and staffing at safety fairs
  • Fundraising partnerships
  • Management of CERT program
  • First aid stations at neighborhood events
  • Disaster Preparedness Speakers Bureau
  • Simulators in Fire Department exercises

46
Expanded CERT Activities
  • Maintain individuals skills
  • Support individuals commitment
  • Maintain team cohesion
  • Build partnership with professionals
  • Build political support
  • Capitalize on initial investment

47
Unit Summary
  • Five critical steps to launch a CERT program
  • 1. Define CERT Program Goals
  • 2. Identify Resources
  • 3. Market the Program
  • 4. Deliver the Training
  • 5. Develop a Maintenance Plan
  • Allow enough lead time
  • Be prepared for growth
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