Online Shopping with Userfriendly Interface and Usability

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On-line Shoppingwith User-friendly Interface and
Usability

• Chiao-Ling Chan
• e-media Modules
• Oxford Brookes University
• 15 Dec 2004

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Content

• Introduction
• Shopping Website Interface
• User-friendly Guides
• Web design Elements
• Web Usability
• Shopping Security
• Conclusion
• Q A

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Intrduction

• Nearly 13.3 million more people, or 26 percent,
  visited on-line stores a day. Around top 5 (eBay,
  Amazon...) (Nielsen//NetRatings)
• How can we satisfy consumers shopping on the
  internet?
• Comfortable on-line shopping experience?
• Educating with user-friendly guides and usability

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Shopping Website Interface

• User-friendly Guides
• ten useful steps user-friendly shopping can make
  users implement to exercise easily.
• Web design Elements
• Layout, design elements, Font-style, colour, and
  graphic design

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User-friendly Guides

• Use a logical navigation structure
• Use a consistent design and layout
• Create a site map
• Include a site search tool
• Ensure all forms work
• Ensure shopping carts are functional
• Check for errors regularly
• Include obvious contact details
• Use easy to understand language
• Make it search engine friendly

Reference CrossNodes website
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Web design Elements
Creative Concept
Using appropriate design concept achieve
company symbolization
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Web Usability

• General Navigation
• Browsing and searching
• Homepage
• Product pages
• Effective on-line content
• Visual design matters
• Search engines optimization
• Checkout and Shopping cart guidelines

Reference BonaSource website website
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Shopping Securities

• Know who youre dealing with
• Look for a companys online privacy policy
• Use a secure Internet connection
• Check shipping and handling fees
• Use member system

Reference Information Design website
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Conclusion

• Provides guidelines and advice for implementing
  easy to use shopping websites
• Build user-friendly interfaces, more confident
  for on-line shoppers.
• Protect customers and offer them the level of
  security

Enjoy On-line Shopping!
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The End Thank You!
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Q A
On-line Shoppingwith User-friendly Interface and
Usability