Company Overview

1

• Company Overview

2
Company Vision
NomadIQ intends to bridge the gap between the
urban nomad and the real world around them by
offering a complete combination of location of
location-based content.
3
Founders, Management and Background

• NomadIQ is an Israel-based company currently
  HQd in
• Jerusalem
• Founded at January 2000
• Founders Jacob Ner David, Ari Gottesman and
  Michael Kagan
• Currently employs around 60 employees
• Acquired by Omnisky January 2001

4
The ProductOverview
NomadIQ is the provides location-based
applications for the Mobile Internet. These
applications, provide Cellular Network Operators,
ISPs and Mobile Portals, with an immediately
deployable and end-to-end solution, to offer as
Value Added Services to their customers.
5
The Product RealPeople

• RealPeople? - connecting users to a local
  environment and community
• RealFriends? - Find friends online and find
• their location.
• - Instant messaging
• - MatchMaking

6
The ProductRealPlaces

• RealPlaces? - Allow the user to find relevant
  information about establishments nearby or in any
  geographical location
• Restaurants
• Bars
• Nightclubs
• Stores
• Movies

7
The Market
Projected number of online handheld devices in
the years 2001-2005 (all numbers are represented
in units of millions)
2005
2003
2001
315
864
1511
Total Handheld devices
20
183
614
Wireless Internet Users
36
M-Commerce Users
195
469
M-Commerce Revenues
435
950
4,000
0
Wireless Advertising Revs
200
700
Source e-paynews (http//www.epaynews.com/stati
stics/mcommstats.html) Jupiter
Media (http//www.jup.com)
8
Possible Revenue streams

• NomadIQs revenue streams include
• Advertising (push and pull)
• (2) M-Commerce
• (3) Premium membership services
• Premium Gaming
• Premium coupons and special offers

9
Model 1 Assumptions

• Nomad provides the service to the carrier free of
  charge
• (2) Nomad market share 5
• (3) Basic Services free
• (4) Entertainment Premium services Extra fee
  services

10
Financials(business model 1)
Projected year 2005 (Business Model 1)
Revenues
M-Commerce
4M
Premium Services
????
Total
21.5M
11
Model 2 Assumptions

• Nomad provides the service to the carrier free of
  charge
• (2) Nomad market share 5
• (3) yearly subscription fee for Information
  services 30
• (4) Entertainment Premium services Extra fee
  services

12
Financials(business model 2)
Projected year 2005 (Business Model 2)
Revenues
700M
Subscription fee
5M
Other Activities
Premium Services
????
Total
21.5M
Expenses
Product Development
20M
Marketing Sales
15M
General Other
15M
Total
50M
13
Model 3 Assumptions
(1) Nomad market share 5 (2) The carrier
pays Nomad 6 a month per subscriber (3) Content
is delivered by the carrier
14
Financials(business model 3)
Projected year 2005 (Business Model 3)
Revenues
1600M
Carrier Fee
N / A
Other Activities
Premium Services
N / A
Total
1600M
Expenses
Product Development
20M
Marketing Sales
15M
General Other
15M
Total
50M
15
Competitor Analysis
Company
Location Info
CommunityOffering
InstantMessaging
WirelessApp
OnlineContent
ActiveClients
VINDIGO AIRFLASH SLICE GO2ONLINE SESSAMI
NOMADIQ
16
Vindigo

• American based company
• Founded June 1999
• Funding Around 15M
• Investors VC Funds (General Atlantic, Flatrion
  Prth.)
• Provides location based information for Palm,
  Cell-Phone, Pocket PC in about 20 cities.
• About 500,000 registered users
• Business Model - 29.95 for yearly subscription

17
Risks

• Market Risks
• Is the there a real need for the product?
• Numerous Competitors
• Indirect Competition
• Technological Risks
• Low entrance barrier
• Unfounded cellular technology (3G? 4G?)
• Financial Risks
• Deterioration of investment in cellular and
  information technologies

18
NomadIQ OmniSky Merger

• OmniSky Corporation (Nyse OMNYE)
• Provider of wireless Internet and e-mail
  services to
• users of handheld devices
• January 2001 - OmniSky issued 2.5 million shares
  of its
• common stock (5) to the shareholders of
  NomadIQ
• Senior management team retained
• At signing shares priced at 26.3M

19
OmniSky

• Dec 4, 2001 - OmniSky stock suspended from
• trading
• Dec 7, 2001 - OmniSky Announces Sale Of
• Substantially All Of Its Assets, Including
  Subscriber
• Base, To EarthLink
• Dec 7, 2001 - OmniSky files for chapter 11, in
• order to enable itself to provide wireless
  services
• during the transition period.

20
NomadIQ OmniSky Merger

• Merger Motivation
• Funding
• Strategic Partner
• Reputation
• Access to the American market
• Public company        

21
NomadIQ OmniSky Merger

• Merger Influence
• Technology no major shift in product
  development. additional tasks added - maintenance
  of existing OmniSky applications and E-mail
  client.
• Business conservative approach to strategic
  changes, disclosure duties and sbject to public
  regulation
• Marketing - halt of all public exposure
  attempts