BECKS PREMLITE 64 CALORIE SUMMER CROSS MERCH OFFER

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BECKS PREMLITE 64 CALORIE SUMMER CROSS MERCH
OFFER
Offer Description
Point of Sale
Promo Valid May 1 - August 31, 2009 Display
Target Beer Location and High Traffic
Areas Save Instantly on Snyder's 100 calorie
snack packs as well as receive a FREE
subscription for Fitness magazine Beer Purchase
Required Consumers purchase one package of
Snyders 100 calorie snack packs and receive a
second package free with the purchase of one
Becks Family 6-pack or larger. Additional offer
includes a FREE subscription of Fitness magazine
via MIR with the purchase of a 12-pack or
larger. Valid In AK, AZ, CO, DC, DE, FL, IA,
IL, KS, MD, MS, MT, ND, NE, NH, NM, NV, OK, PA,
SC, TN, VT, WI, WY No Beer Purchase Required
Consumers can save 2 off the purchase of 2
packages of Snyder's 100 calorie snacks packs.
Additional offer includes Mail in 5.97 for a
yearly Fitness magazine subscription (value
15). Valid In AL, AR, CA, CT, GA, HI, KY, MA,
ME, MI, MN, MO, NC, NJ, NY, OH, OR, RI, SD, TX,
UT, VA, WA, WV via on-pack sticker Program
not available in the states of ID, IN, LA and MN.

• MIR coupon offer vehicles
• Grocery coupon offered via take one book with
  healthy lifestyle tips
• Non-grocery coupon for snack pack offered via
  neck hanger

Display / Partners / Categories

• Cross Merch Display Items
• Snyders 100 Calories Snack Pack
• Fitness Magazine

Key to Success Build Becks displays in snack
area or magazine aisle
Mail-in Rebate Offer Valid Start Date May 1,
2009
Channels All channels