BUSINESS PLAN FIN GROCERY STORES

1
BUSINESS PLANFIN GROCERY STORES

• Dipo Tepede (POeTSolvers)

Powered by POeTSolvers
2
SLIDE CONTENTS

• EXECUTIVE SUMMARY
• COMPANY SUMMARY
• PRODUCTS
• MARKET ANALYSIS SUMMARY

Powered by POeTSolvers
3

• STRATEGY IMPLEMENTATION SUMMARY
• MANAGEMENT SUMMARY
• FINANCIAL PLAN Profit Loss, Balance Sheet and
  Cash Flow

Powered by POeTSolvers
4
FIN GROCERY STORES

• This business plan is a 2-year projection to
  explore the feasibility of operating a
  sustainable grocery store in Lagos.
• The total capital needed for this project is
  6.682 million Naira.

5
EXECUTIVE SUMMARY

• Location Important to eventual success of plan
• Incorporation Limited Liability
• Financing Capital contribution from owners and
  shareholders
• Ours is a unique grocery store environment

Powered by POeTSolvers
6

• Objective Our commitment is to provide quality
  products and services in a cost-effective manner
• Mission Concern for customers and employees
• Branding Very important for easier
  sustainability and growth

7
COMPANY SUMMARY

• Ownership FIN Cooperative
• Location somewhere on the mainland
• Hours of Operation 9am to 8pm, 6 days/week
• Method of operation Store staffs resume 8am
  Acceptance of all major debit cards

Powered by POeTSolvers
8
PRODUCTS

• Private Label brands because
• -they are out of the box,
• -easily convertible to FIN brands
• -return on sales
• National brands
• International brands

Powered by POeTSolvers
9
MARKET ANALYSIS SUMMARY

• Per-person spending is inversely correlated with
  household size
• Market Segmentation
• 73 Female heads of households,
• - 11 Male heads of households,
• - 15 Both
• - 1 Others

Powered by POeTSolvers
10

• Target Market Segment Strategy Sale of
  innovative products, Use of gift certificates
  coupons
• Technology Electronic Marketing
• Promotions Mystery shoppers program developed
  to provide feedback

11

• Industry Analysis By observation, only few
  standardized grocery stores exist on the mainland
• Competition
• - Marketed at a lower shelf price than national
  brands
• -Store will be located in walking distance of
  area shoppers
• -Sale of innovative products that are not
  easily obtainable

12
STRATEGY IMPLEMENTATION SUMMARY

• Sales Strategy Sale of more FIN store brands
  than national brands
• Sales Forecast - Expect sales to grow by at least
  1 per new store brand item for a total of 10
  per year. Also expect to cut cost approximately
  10 yearly via bartering and other means of
  relationship building.

Powered by POeTSolvers
13

• Spaces for leasing and advertising
• Warehousing transportation
• -Bus for bulk products
• - Storage house for products

14
MANAGEMENT SUMMARY

• FIN grocery stores would have
• - 1 Manager earning 40K monthly
• -1 Assistant Manager earning 30K monthly
• -1 Security Guard earning 10K monthly and
• -4 Sales ladies earning 10K monthly each.
• Total personnel cost would be 120,000 monthly.

15
FINANCIAL PLAN

• FIN grocery stores runs a budgeting program that
  sets sales goals, establishes payroll budgets,
  and creates criteria for gross margin, shrink,
  expenses, and profit.
• Important Assumptions
• - We do not sell anything on credit
• - We take credit as much as possible

Powered by POeTSolvers
16
TOTAL COSTS
17
TOTAL COSTS (page 2)
Powered by POeTSolvers
18
FIRST YEAR PROJECTION
Powered by POeTSolvers
19
SECOND YEAR PROJECTION
Powered by POeTSolvers
20
CONCLUSION / QA
Powered by POeTSolvers