A Brief Introduction to China Sporting Goods Industry

1
A Brief Introduction to China Sporting Goods
Industry

• By Li Jiuquan (Charles)
• China Sporting Goods Federation

2
Sports Equipment Administrative Center of China
General Administration of Sport
Procurement Department of Chinese Olympic
Committee
Marketing Department of Chinese Olympic Committee
China Sporting Goods Federation
3
(No Transcript)
4
Introduction of CSGF

• Unprofitable association comprised of various
  companies and enterprises engaged in production,
  circulation, scientific research of sporting
  goods, and customer representative units.
• Full member of WFSGI

5
Secretary General
Secretariat
Committees
Committee of Infrastructure, Distribution,
Fitness Equipment, Sports Shoes, Sports Apparel,
Sports Equipment
6

• Chinas sports industry grows up rapidly, and
  is reputed as a sunrise industry, with huge
  potentials and broad prospect.

Population 1.3 Billion Regular Sports
Participants 0.4 Billion
7

• A large number of renowned international sports
  brands have entered Chinese market successfully.

8
3 relatively centralized production bases
the Bohai Bay Rim
the Yangtze River Delta
the Pearl River Delta
9

• Statistics of the related department
• Number of registered Sports enterprises
• gt30,000
• Total production value of sporting goods
  
• gt RMB 50 billion

10

• CSGF vigorously advocates that enterprises
  shall assume the social responsibility for
  maintaining the interests of workers, protecting
  the environment and being human-centered while
  consistently protecting intellectual property
  rights and the interests of enterprise owners.

11

• The China International Sporting Goods Show
  keeps developing and expanding with the rapid
  development of Chinese sporting goods industry.

12
(No Transcript)
13
(No Transcript)
14
(No Transcript)
15
(No Transcript)
16
100,000 M2 Exhibition Space 1,000
Exhibitors 3,000 Brands 60,000 Trade
Visitors
17

• About 3000 brands participate in the SportShow

18
The SportShow has become the best approach for
international brands to enter China to establish
marketing network and seek cooperation partners.
19
Interested Product Categories
Textile/Shoe Material 5
Stadium/Gym Facilities 10
Media 1
Sport Apparatus Nutrition 9
Competition Equipment 15
Others 2
Sportswear 20
Fitness Equipment 15
Outdoor Leisure 18
20
Why Visit
Others 1
Buy Product 24
Service/Product Promotion 5
Seek Agents 8
Get Industry Information 15
Make New Orders 24
Seek Cooperation 15
Gather Information 10
21
Who
Retailers 21
Clubs Others 9
Sports Authorities Institutes 6
Department Store/Supermarket 6
Agents/Wholesalers 26
Distributors 10
Importer/Exporter 10
Manufacturers/Suppliers 12
22
Who (Visitors)
Ordinary Staff 2
Others 3
Technical Staff 5
Marketing Staff 10
Managers 10
President/General Manager 37
CEO 32
23
Product Categories
Sports Apparatus 2
Competition Equipment 34
Textile Shoe Material 1
Media Others 3
Sports Wear 9
Stadium Gym 11
Fitness Equipment 29
Outdoor Leisure 11
24
Purpose of Exhibiting
Others 1
Build Brand 34
New Products Promotion 12

Get Industry Information 12
Sale Promotion 13
Seek Cooperation/Agents 28
25
2 SportShows each year
SportShow Summer
SportShow Winter
26
? high growth of economy
? continuous rising of Chinese peoples living
standards
? dramatic changes of the mass consumption
structure
? rapid increase of the demands for sports
consumption
? the 2008 Olympic Games
All these undoubtedly provide major opportunities
for the production of sporting goods and the
development of the consumption market.
27

• Thanks
• Welcome to China.

28

• Charles (Li Jiuquan)
• Tel [phone]
• Fax[phone]
• Email charles_at_SportShow.com.cn