Title: Insanely Great Public Relations Tech Tools
1Insanely Great Public Relations Tech Tools
Strategies That Power Personal, Business and
Client Success
23 Things Well Cover Today
- Tech strategy for personal success and sanity
- New tools to build your company success
- Thinking globally to make your clients more
successful
3You, too, can become a technogeek
4The Original Technogeeks
5The Original Technogeeks
6The Original Technogeeks
I think its a volleyball.Bones what does the
TriCorder say?
7Tech Products That Didnt Quite Catch on
8The Pokia
9Mouse Compact
10Redneck PDA
11PC CoffeeMaker
12Apple Trash Can
13Problems with Technology
- Not always transparent
- Endless list of confusing terminology (WAN,
802.11, USB, Bluetooth - Privacy issues (Paris Hilton, Bank of America)
- Data loss
- Viruses
- Cost and time consequences of making the wrong
choice - Technology incompatibility
- Obsolescence
- Water, power surges
14First Step Overcoming Fear of Technology
- Think goal first, then technologywhere do you
want to go today? - Its OK to break stuff
- If you DO break something, dont panic know who
to call right away to help you fix it - Agree to adopt a curiosity about new applications
and trends, but - Dont try to do too much with it
15Next Step Establish TechnoGoals
- Manage your personal data from virtually anywhere
- Consolidate critical multimedia assetstext,
images, videos, audio filesfrom many different
sources - Keep devices small enough to be manageable
- Establish value and priority of multifunction
devices choose the fewest number of devices that
will get the job done with minimal redundancy - Make everything play nicely togethergadgets,
Internet, computer
16Essential Technogadgets
17Promising New Gadgets Sony Cybershot
18Sony Walkman Phone Nokia 6230i
19Blackberry 7100g Treo 650
20Buffalo LinkStation
21Promising New Gadgets Octave Multipod 5-in-1
(multipod5in1.com)
22Octave Multipod
- Video Recorder - Capture up to 12 minutes of
video with sound. - Digital Camera - Take up to 3,000 pictures.
- 128MB of Data Storage - Use it as an external
drive for your PC or Laptop. Great for moving
files about. - Web Cam Connect with others far away.
- Voice Recorder Record notes or an entire
meeting!
23Other Essential Accessories
- iPod Photo to store large amounts of data and to
play a Powerpoint presentation - Digital Voice Recorder with PC interface
- USB Thumbdrive to transfer data from one computer
to another - WiFi Finder to locate hotspots so you dont have
to turn on your computer unnecessarily - Portable keyboard to use with smartphone
- Pen and paper when everything fries
24New tools to build your company success
25Personal Multimedia Strategy
- Establish the quickest way to educate, engage and
excite your customer with a proposition, and
convey your message - Think way beyond the spoken or written word, to
include images, video, audio, applications and
the Internet to sell your proposition - Settle on separate strategiesimage and video
management, Internet tools, hardware, etc.then
think about how they integrate with one another - Think of yourself as a multimedia producer, not a
PR person
26Cool Tech Applications
27New Rules with New Media
- Write for the web (SEO)
- Identify the news gatekeepers
- Study story placement and its true value
- Create PDFs of online placements
- Study the flow of communicationsfrom press
release distribution, to Internet posting, back
through the clients website, to determine how
your audience becomes increasing enlightened
about a product or service
28Think Different
- Prepare proposals as PDFs, online Powerpoint
presentations, not as Microsoft Word Documents - Incorporate graphics, video and hyperlinks into
email, tied to a back office web strategy - Shoot videotape footage of your product or
spokesperson, put it up on the Internet, and use
it in your pitch - Listen to business books on your iPod through
your car radio, to make good use of time
29Think Different
- Make an Internet phone call, save money
- Put a press kit on a USB thumbdrive, complete
with client logo - Run a Powerpoint presentation from your iPod to
cut down on weight - Arrange and manage an event from an online
website to save time - Backup files online, sleep more soundly
30Want to learn more?
- ConsumerReports.org
- Consumer Reports Digital Buying Guide
- CNet.com
- PCWorld.com
31Thank you!
- For a copy of my presentation, please visit
giles.com/PRSA