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Insanely Great Public Relations Tech Tools

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Tech strategy for personal success and sanity. New tools to build your company success ... Privacy issues (Paris Hilton, Bank of America) Data loss. Viruses ... – PowerPoint PPT presentation

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Title: Insanely Great Public Relations Tech Tools


1
Insanely Great Public Relations Tech Tools
Strategies That Power Personal, Business and
Client Success
2
3 Things Well Cover Today
  • Tech strategy for personal success and sanity
  • New tools to build your company success
  • Thinking globally to make your clients more
    successful

3
You, too, can become a technogeek
4
The Original Technogeeks
5
The Original Technogeeks
6
The Original Technogeeks
I think its a volleyball.Bones what does the
TriCorder say?
7
Tech Products That Didnt Quite Catch on
8
The Pokia
9
Mouse Compact
10
Redneck PDA
11
PC CoffeeMaker
12
Apple Trash Can
13
Problems with Technology
  • Not always transparent
  • Endless list of confusing terminology (WAN,
    802.11, USB, Bluetooth
  • Privacy issues (Paris Hilton, Bank of America)
  • Data loss
  • Viruses
  • Cost and time consequences of making the wrong
    choice
  • Technology incompatibility
  • Obsolescence
  • Water, power surges

14
First Step Overcoming Fear of Technology
  • Think goal first, then technologywhere do you
    want to go today?
  • Its OK to break stuff
  • If you DO break something, dont panic know who
    to call right away to help you fix it
  • Agree to adopt a curiosity about new applications
    and trends, but
  • Dont try to do too much with it

15
Next Step Establish TechnoGoals
  • Manage your personal data from virtually anywhere
  • Consolidate critical multimedia assetstext,
    images, videos, audio filesfrom many different
    sources
  • Keep devices small enough to be manageable
  • Establish value and priority of multifunction
    devices choose the fewest number of devices that
    will get the job done with minimal redundancy
  • Make everything play nicely togethergadgets,
    Internet, computer

16
Essential Technogadgets
17
Promising New Gadgets Sony Cybershot
18
Sony Walkman Phone Nokia 6230i
19
Blackberry 7100g Treo 650
20
Buffalo LinkStation
21
Promising New Gadgets Octave Multipod 5-in-1
(multipod5in1.com)
22
Octave Multipod
  • Video Recorder - Capture up to 12 minutes of
    video with sound.
  • Digital Camera - Take up to 3,000 pictures.
  • 128MB of Data Storage - Use it as an external
    drive for your PC or Laptop. Great for moving
    files about.
  • Web Cam Connect with others far away.
  • Voice Recorder Record notes or an entire
    meeting!

23
Other Essential Accessories
  • iPod Photo to store large amounts of data and to
    play a Powerpoint presentation
  • Digital Voice Recorder with PC interface
  • USB Thumbdrive to transfer data from one computer
    to another
  • WiFi Finder to locate hotspots so you dont have
    to turn on your computer unnecessarily
  • Portable keyboard to use with smartphone
  • Pen and paper when everything fries

24
New tools to build your company success
25
Personal Multimedia Strategy
  • Establish the quickest way to educate, engage and
    excite your customer with a proposition, and
    convey your message
  • Think way beyond the spoken or written word, to
    include images, video, audio, applications and
    the Internet to sell your proposition
  • Settle on separate strategiesimage and video
    management, Internet tools, hardware, etc.then
    think about how they integrate with one another
  • Think of yourself as a multimedia producer, not a
    PR person

26
Cool Tech Applications
27
New Rules with New Media
  • Write for the web (SEO)
  • Identify the news gatekeepers
  • Study story placement and its true value
  • Create PDFs of online placements
  • Study the flow of communicationsfrom press
    release distribution, to Internet posting, back
    through the clients website, to determine how
    your audience becomes increasing enlightened
    about a product or service

28
Think Different
  • Prepare proposals as PDFs, online Powerpoint
    presentations, not as Microsoft Word Documents
  • Incorporate graphics, video and hyperlinks into
    email, tied to a back office web strategy
  • Shoot videotape footage of your product or
    spokesperson, put it up on the Internet, and use
    it in your pitch
  • Listen to business books on your iPod through
    your car radio, to make good use of time

29
Think Different
  • Make an Internet phone call, save money
  • Put a press kit on a USB thumbdrive, complete
    with client logo
  • Run a Powerpoint presentation from your iPod to
    cut down on weight
  • Arrange and manage an event from an online
    website to save time
  • Backup files online, sleep more soundly

30
Want to learn more?
  • ConsumerReports.org
  • Consumer Reports Digital Buying Guide
  • CNet.com
  • PCWorld.com

31
Thank you!
  • For a copy of my presentation, please visit
    giles.com/PRSA
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