The Future of Music is Digital

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The Future of Music is Digital

• Saleem Mobhani
• Hungama Mobile

2
Consumption of Music

• Physical
• Radio, TV
• Cds Cassettes
• Digital
• Mobile
• Online

3
Stats

• 4.4 Billion of Mobile Music in 2005
• 6 Billion of Mobile Music in 2006
• Mobile now accounts of 20 of global Music Sales

4
Global Steps

• Celebrities, Principal Music Labels brands have
  initiated a Digital TWEAK to their strategy
• Madonna launches her new album on Mobile
• 50 Cent Launches his own Mobile Game
• Paris Hilton launches her own Mobile game
• Robbie Williams, T-Mobile Sony Ericsson
  announce their association for the Walkman Phone
  Mobile Content

5
The New Story for the Indian Music Industry
6
Film Industry in India
Largest Film Industry in the World in Terms of
Number of Films Produced

• Films are the most popular form of entertainment
  in India
• Hindi films have the largest market 245 out of
  1000 movies produced in 2004
• On an average there are 6-7 songs per film
• Out of an INR 10 Billion music industry 60 is
  contributed by film based music
• New Hindi film music has the largest market share
  with 55 of the market, followed by devotional
  and regional language music

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Music Industry in India
India Rich and Diverse Music Heritage

• Music constitutes 50 of the total VAS market
  in India
• Popular forms of music accessed as VAS are ring
  tones and caller ring back tones (CRBT)
• Ring Tones and CRBTs are a very popular segment
  as it gives the consumer a platform to showcase
  the image that they want to portray to others
• Music derivatives such as CRBTs not popular in
  European countries since customer is unwilling to
  pay or services that they themselves cannot enjoy

8
The First Step launch of Full Music
9
The Next Step
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First Ever Release of Indian Music DON on ITunes
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What will work

• Pure Play Ringtone Caller Back tunes are now a
  Success Story
• Whats Next
• Full Music Pay Per download?
• Full Music Streaming Mobile Radio
• Monthly Subscription Stream?

17
Thank You

• Saleem Mobhani
• COO Hungama Mobile
• saleem_at_hungama.com